Manager, Marketing Technology

at  Rogers Communications

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!
We are looking for a technology-oriented marketer that strives to create best-in-class customer experiences with every interaction. You will be joining this team at an exciting stage in our digital transformation journey and will play an important role in driving new capabilities for the Rogers Business Marketing team. You’ll achieve this with innovative ideas that deliver business results in a dynamic industry.
Reporting to the Sr. Director, Marketing, the Marketing Technology Manager will enable, optimize and accelerate Salesforce Marketing Cloud (SFMC) capabilities and related ecosystem elements, while driving business outcomes. This individual is a super-user of marketing technology platforms and managing vendors that support the strategy and execution of marketing programs and tactics. They will work closely with several internal teams such as Sales, Digital, IT and Marketing to understand marketing campaign objectives and create a best in class, experience using Marketing Cloud.

WHAT YOU WILL BE DOING:

• Responsible for dynamic list generation, email nurture campaigns, lead flow, data extensions and data integration between systems
• Responsible for ideating and executing on campaigns and cross channel content journeys (email, SMS, social, display, retargeting, etc) including structured testing strategies to optimize conversion rates
• Leading the integration of data into Marketing Cloud across data sources and other technologies while managing business rules and requirements definition
• Leading the creation of automated audiences and segments for marketing campaigns and triggered journeys
• Proactively identify new opportunities to leverage MarTech capabilities to optimize campaign activities, improve speed to market and deliver measurable results
• Ensure the successful configuration, implementation, and maintenance of all marketing programs within Marketing Cloud and own ongoing campaign workflows
• Working closely with our Lead Management team, refine lead passing methodologies and intelligence, to help sales prioritize activities
• Work closely with Marketing Data Analysts, internal teams, and supporting agencies to identify requirements for marketing reports and required integrations to ensure access to data
• Work with marketing agencies and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately
• Support others in the daily use of data systems and ensure adherence to best practices
• Scope, assess and lead the integration of other MarTech systems/tools into Marketing Cloud (ie: call-attribution software, GA 360, Marketing Cloud plug-ins etc.), identifying technological gaps and working collaboratively to source the right solution