Manager, Marketing Transformation

at  Nationwide

We are looking for a ‘Manager, Marketing transformation’ to join the Personalisation Strategy and Decisioning team within the Customer, Brand & Engagement (CB&E) function.
We are on an exciting journey to transform our capability to deliver personalised performance marketing. We are embarking on a strategy that will see us uplift the technology we use for marketing and transform how we use data to deliver personalised experiences for our customers.
This role specifically sits within the ‘Personalisation and Performance team’, and you’ll be working with our Senior Manager, Marketing transformation.
This role is at the heart of this transformation and we’re looking for someone special to join us on this journey. Someone who understands modern marketing technology through an end user lens. Having secured investment to embark on our journey we are in the process of mobilising the delivery of this new capability and need someone to support the Senior Manager and the Marketing Personalisation team.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

ABOUT YOU

You’ll be an experienced communication or data professional with strong evidence of leading and delivering improvements to technology, data and processes to enhance efficiency and performance:

• Experience in a marketing personalisation setting with hands on experience with tools such as Pega CDH and/or Adobe desirable
• Practical experience of using an agile methodology and associated tools
• Excellent planning & organisational skills and ability to manage a breadth of multiple competing priorities and deliverables
• A proactive, collaborative and solution-oriented approach with the ability to engage colleagues and take complex and detailed information and translate this into easy-to-understand information for a wide range of stakeholders.
• You’ll have experience in identifying broken or substandard processes, demonstrating a clear understanding of how to improve them.
• Creative mindset, a passion to innovate and ability to test & learn and challenge the status quo.
• Good understanding of the marketing and technology landscape and associated key vendor
• Knowledge of change management principles.
• A willingness to challenge the norm, push the boundaries and learn new areas.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

No two days will be the same in this role, our marketing transformation landscape is far reaching and broad. You’ll be pivotal in supporting the team to embed our future operating model to ensure that we’re agile, efficient, and able to embrace new channels and marketing technology.
You’ll partner with the Senior Manager and the entire Personalisation & Performance team to drive individual workstreams within the programme. Using insight from across the organisation to gather requirements, design new processes and deliver change communications to support marketing transformation initiatives. You’ll then work with the Senior Manager and the Chief Operating Office (COO) to ensure our requirements are included within the roadmap and are prioritised accordingly.