Manager, Marketing

at  Trillium Health Partners

Job Description:

QUALIFICATIONS

• Post secondary degree or diploma in business, marketing, communication or other related disciplines, with 5+ years of marketing, communications, and media experience.
• Demonstrated experience in managing integrated marketing campaigns, and strong knowledge of best practices.
• Working knowledge of programmatic media, SEM and SEO, including guidelines and regulations.
• Expertise in Meta ad manager, GA4, Google Ad SEM, LinkedIn campaign manager, Google Search consoled, Google Looker studio, etc.
• Strong data management skills, analytical and critical thinking that allow for optimizing campaigns, story-telling and probing partners to produce better results.
• Strong interpersonal skills, effective at building relationships and able to work well with donors, colleagues and key Foundation and Hospital stakeholders at all levels.
• Ability to work independently and efficiently in a busy environment managing multiple projects, shifting priorities, and tight deadlines.
• Strong organizational and project management skills with a strong personal commitment to excellence.
• Strong creative thinking and business problem solving skills when briefing in projects, creating strategy, optimizing and reviewing campaign results.
• Ability to develop and own project plans with work-back schedules that include key milestones and defined roles and accountabilities to ensure projects launch on time.
• Ability to influence without authority enabling member teams to deliver quality results.

TECHNICAL SKILLS

• Strong proficiency with Microsoft Office suite (PowerPoint, Excel and Word in particular).
• Ideally experienced in Donor/Client databases (Raiser’s Edge Experience with Raiser’s Edge, Luminate Online, TeamRaiser).
• Experience working with Hootsuite.
• Excellent written and oral communication skills.

THE ROLE

The Manager, Marketing is an 18-month maternity leave contract. Although the Marketing Manager will develop and implement cost-efficient marketing strategies to lead campaigns across digital, social and traditional channels on owned and paid properties, we are really looking for someone with a digital first-mindset who is solution oriented and leaves no stone unturned. The successful candidate will have demonstrated experience strategizing, building, executing and reporting on marketing efforts. They will know how to probe both internal analytics partners and external agency partners on optimization opportunities with a focus on increasing likelihood to donate, digital traffic, engagement, event attendance and unaided brand awareness, while helping internal partners reach their business goals. This is a highly collaborative role that takes partner briefs to lead a team of designers and writers and/or agency partners to create marketing solutions rooted in customer research, business insights, and competitive best practices. The role also oversees the content strategy and user-experience for our website, while collaborating with our IS&S team to enhance the user-experience, tagging and tracking of our site and optimizing content for SEO. The position requires regular engagement with our Hospital partners and often is exposed to very senior executives both at the foundation and the hospital, thus requiring a high level of professionalism. Having a media agency background focused on building digital campaigns will be an asset or alternatively having owned the digital strategy for a nonprofit organization will also be helpful.

PRIMARY RESPONSIBILITIES

• Collaborate with internal stakeholders to put forward marketing strategies on owned and paid channels that help achieve business goals.
• Oversee the creation, strategy, implementation, approval and management of compelling, break-through creative and content that increases likelihood to donate, digital traffic, engagement, event attendance and unaided brand awareness by briefing internal writers and designers or agency partners, and managing the approvals of final assets.
• Traffic creative assets and collaborate with agency partners and internal analytics team to ensure proper tagging and tracking is in place to provide reporting on performance of campaigns, site traffic and emails.
• Provide analytical thought leadership and collaborate with agency partners and internal analytics teams to develop post-campaign reports for partners, sharing insights and recommendations where relevant
• Collaborate with internal foundation and hospital stakeholders to optimize, plan and execute promotional signage and collateral opportunities within our three hospital sites. In addition to ensuring promotional foundation communication priorities are captured in the planning of our infrastructure development projects (Peter Gilgan Mississauga Hospital & Gilgan Family Queensway Health Center).
• Uphold brand guidelines and develop materials that drive strong recall.
• Manage budgets associated with programs, processing invoices in a timely fashion and ensuring optimal use of dollars.
• Monitor industry trends and competitor activities to inform strategic decisions.
• Utilize donor insights to refine marketing strategies and improve engagement.
• Own the content strategy for the organization’s digital platforms in collaboration with other Marketing Manager and Social Media Manager – website, email and social.
• Facilitate regular status meetings amongst key project partners to ensure project milestones are communicated and delivery of milestones are owned and executed against by each contributor, while business goals are met.
• Provide feedback to internal partners and hospital to optimize collaborative efforts.
• Develop criteria for selecting vendors, partake in selection process and review, own vendor contract reviews and successful completion. Uphold vendors to deliverables and manage invoices and feedback associated with these vendors regularly.