Manager MOPs, SEA

at  Adidas

KEY RELATIONSHIPS

• Emerging Market MOPs
• SEA Cluster: SEA brand team: Category Management, Concept to Consumer (CTC), Brand Activations; SEA channel team: Wholesales GKA, DTC, Franchise; Demand Planning, SCM etc.
• SEA Country Teams: Thailand, Singapore, Malaysia, Indonesia, Philippines, Vietnam

KNOWLEDGE, SKILLS, AND ABILITIES

• Broad marketing expertise with knowledge in merchandising, category management, and business operations.
• Strong analytical and numerical skills.
• Proficient in Microsoft Office (especially Excel and PowerPoint).
• Deep understanding of GTM processes, KPIs, and SEA market dynamics.
• Strong interpersonal and communication skills, including negotiation abilities.
• Fluent in English (verbal and written).

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• Relevant degree with focus on Marketing / Commerce / IT / Demand planning / Purchasing
• Business: 5+ year experience in international SGI and/or FMCG company
• Functional: 5+ year experience in sales analytics
• Cross-functional experience ideally in Marketing / Sales / Finance / Operations / SCM

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

• Deliver cutting-edge the services relating to the ranging process, system and the master data to stakeholders, to ensure accurate product data flow across upstream and downstream systems, troubleshooting as needed.
• Plan and execute all ranging planning and operations related template, systems and data tasks.
• Support Go-to-Market (GTM) tasks to secure an effective and efficient GTM process and milestone execution.

KEY RESPONSIBILITIES

Product Data Management

• Prepare and maintain range data templates (e.g., range planning, price lists, margin simulation).
• Ensure accurate product data flow across upstream and downstream systems, troubleshooting as needed.
• Manage sell-in tool setup (e.g., eCatalog) and data visibility.
• Conduct regular reports to ensure data accuracy and guide corrections.
• Support Maintain specified SAP product master data fields (e.g., segmentation, pricing, RID).

Marketing Systems Expertise

• Serve as ranging and master data systems administrator and system expert. (e.g. RMA, Hub-light, T1, Click, etc.).
• Support ranging systems master data projects (e.g., M-3 system rollout, Click rollout).
• Lead the new ranging system(M-3) and sell-in tool (Click) roll out in SEA.
• Drive system and tool improvement projects for ranging and master data management.

Analytics and Reporting

• Lead integrated GTM process support, ensuring comprehensive packages from category managers.
• Provide system training to enhance team skills for an operation excellence.
• Monitor range master data implementation for consistency and quality.
• Support buy review processes with templates and brand analytics.
• Support dashboard and BI foundation development.

Go-to-Market (GTM) Support

• Plan and align GTM timelines for range-related system and data tasks, including product systems (RMA, Hub-Light, SAP) and sell-in tools (T1 Studio).
• Coordinate deliverables from stakeholders to meet key seasonal milestones.
• Manage post-seasonal data and process reviews and implement improvement plans.