Manager of Enterprise Organic Social Media Strategy & Analytics

at  Vail Resorts Corporate

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary
The Manager of Enterprise Organic Social Media Strategy & Analytics will support organic and paid amplification (boosting) social media strategy, performance and go-to-market integration for all brands within the Vail Resorts’ portfolio, including Epic Pass, Vail Mountain, Breckenridge and Whistler Blackcomb.
This position will report to the Director of Influencer and Social Media Marketing and play an integral role supporting social media initiatives that advance the financial performance of Vail Resorts’ lines of business. This includes Epic Pass, Resort Visitation, My Epic Gear, Hospitality, Ski and Ride School, Retail, Rental and Group Sales.
Applicants must possess the ability to serve as a force-multiplier in a high-impact role, driving inter-team collaboration, omni-channel integration, and data-driven improvement across social channels. The ideal candidate diplomatically manages cross-functional stakeholders. Experience executing high-impact social media campaigns required.

Job Specifications

• Outlet: Corporate, Broomfield
• The budgeted range starts at $75,000-$95,000. Actual pay will be adjusted based on experience
• Shift & Schedule Availability: Full Time, Year Round
• Other Specifics: Hybrid or Remote

Job Responsibilities

• Facilitate organic and paid amplification (boosting) social media strategy, performance and go-to-market integration for all brands within Vail Resorts’ portfolio; serve in central function supporting regional Communications & Social Media teams managing 100+ social handles across Instagram, Facebook, X, TikTok and YouTube
• Support organic social go-to-market program strategy and manage creative briefing and contingency planning for Pass, Visitation and Ancillary lines of business
• Advise internal stakeholders on best practices, trends, UGC, algorithm updates, competitive landscape, platform features and tools, etc.; oversee continuous education for all social teams
• Manage boosting operations and track associated spend
• Manage social media measurement and reporting for full Communications team; analyze data to glean insights that guide social teams on optimizations; key reports include quarterly holistic and GTM performance, monthly sentiment aggregation and ad hoc reporting, as needed
• Manage analytics infrastructure in Sprout Social
• Develop and maintain enterprise organic social SOPs (e.g. information security, platform management, “how to” documents, planning and process support)
• Provide platform operations support (proper Meta Business Manager account set up, portfolio verifications, etc); liase with platform reps, as needed
• Always-on support for all regional social teams needing strategic guidance, insights, community management help, trouble-shooting help, etc.

KNOWLEDGE & SKILLS

• Strong project management with the ability to work against tight deadlines and adapt to changing priorities
• Social media marketing expertise, including broad experience with and understanding of paid media
• Excellent interpersonal skills with the ability to build effective professional relationships with co-workers and external partners

Job Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations or similar applicable field is required
• 5+ years of in-depth professional experience

The expected Total Compensation for this role is $75,000 - $95,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Responsibilities

• Facilitate organic and paid amplification (boosting) social media strategy, performance and go-to-market integration for all brands within Vail Resorts’ portfolio; serve in central function supporting regional Communications & Social Media teams managing 100+ social handles across Instagram, Facebook, X, TikTok and YouTube
• Support organic social go-to-market program strategy and manage creative briefing and contingency planning for Pass, Visitation and Ancillary lines of business
• Advise internal stakeholders on best practices, trends, UGC, algorithm updates, competitive landscape, platform features and tools, etc.; oversee continuous education for all social teams
• Manage boosting operations and track associated spend
• Manage social media measurement and reporting for full Communications team; analyze data to glean insights that guide social teams on optimizations; key reports include quarterly holistic and GTM performance, monthly sentiment aggregation and ad hoc reporting, as needed
• Manage analytics infrastructure in Sprout Social
• Develop and maintain enterprise organic social SOPs (e.g. information security, platform management, “how to” documents, planning and process support)
• Provide platform operations support (proper Meta Business Manager account set up, portfolio verifications, etc); liase with platform reps, as needed
• Always-on support for all regional social teams needing strategic guidance, insights, community management help, trouble-shooting help, etc

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plan