Manager of Marketing Strategy

at  CAPREIT

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Title: Manager of Marketing Strategy
Reports to: Senior Director, Marketing
Position Summary: The Manager of Marketing Strategy is a pivotal role responsible for developing and executing innovative marketing strategies that drive occupancy, revenue, and brand excellence across CAPREIT’s extensive portfolio of residential properties. This individual combines a deep understanding of market dynamics, targeted demographics, and modern marketing practices with a creative vision to elevate CAPREIT’s or building specific brand in a competitive marketplace.
In this role, the Manager will act as a brand steward, championing bold, customer-centric campaigns that resonate with diverse audiences and differentiate CAPREIT from competitors.
Collaborating with the Associate Director of Property Marketing, the Senior Digital Marketing Manager, and external creative partners, this leader will ensure that marketing initiatives are both data-driven and highly engaging.
The ideal candidate is a dynamic and creative strategist with expertise in modern marketing practices, a strong analytical mindset, and the ability to inspire cross-functional teams to achieve ambitious brand and business goals in a fast-paced and competitive environment.

QUALIFICATIONS:

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• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

EXPERIENCE:

• 5+ years in marketing, with experience in a brand agency or managing agency relationships with a strong focus on digital and performance marketing.
• Demonstrated ability to collaborate with agencies to deliver high-impact, cross-channel marketing campaigns.
• Proven track record of designing and managing successful marketing campaigns.
• Experience in a leadership role within a property management, real estate, or similarly dynamic industry is preferred.

TECHNICAL SKILLS:

• Proficiency in digital marketing tools and platforms (Google Ads, Meta Ads Manager, SEO tools).
• Strong analytical skills, with the ability to interpret data and drive decisions.
• Familiarity with CRM systems and marketing automation platforms is a plus.
• Leadership Abilities:
• Excellent communication and interpersonal skills to foster collaboration and alignment.
• Ability to mentor and develop team members.