Manager, OMNI Customer Data & Activation

at  Walmart Canada

POSITION SUMMARY…

In our continuous efforts to build a best-in-class Marketing organization, we are looking to hire a Manager, OMNI customer data and activation. He/she will report to the Director, Digital Growth and work closely across Marketing, Merchandising, Product, Engineering, eCommerce and Consumer Insight. The Manager, OMNI customer data and activation will identify new opportunities to drive sales and traffic online and in-store. He/she will develop customer segmentations and campaigns (pilot tests and recurring campaigns) to grow customer retention and increase customer frequency and spent with Walmart. The Manager, OMNI customer data and activation will support the growth of our services like financial services or health. He/she will work closely with cross-functional teams and will implement measurable campaigns focusing on customer experience, retention and revenue generated.

MINIMUM QUALIFICATIONS…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age – 16 or older

PREFERRED QUALIFICATIONS…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Qualifications (based on JED - please add based on needs)

• BA/BS degree or equivalent practical experience
• Minimum of 5+ years-experience in customer marketing, Digital Marketing, marketing, consumer insight
• Previous people management / team lead experience preferred
• Ability to influence others even from other teams and departments
• Ability to develop new processes and convince others to follow the new process
• Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution
• Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution
• Analytical mindset. Can interpret data and provide insights and recommendations. Data Savvy.
• Experience working directly with data science and engineering teams preferred
• Good organization agility to work effectively across functions and multiple lines of business in a global organization
• Previous experience working in retail, grocery or similar fast-paced organization

Develop strategies to support our digital programs to increase traffic and conversion online and in-store. Design tactics for each customer journey to provide relevant content to our customers throughout their life stage based on their OMNI behavior and customer segmentation.
Work closely with the Consumer Insight and Customer Data platform teams to identify opportunities and customer segments to implement pilot tests, recurring and always-on campaigns
Monitor OMNI customer impact and shift of behaviors between in-store and online activities. Monitor customer database health and build projections
Lead the implementation of multi-channel campaigns and lead the data logic for inclusions, exclusions, contact management, frequency cap, channel preferences.
Develop messages and value propositions to engage, retain and reactivate our customers.
Lead the operation team and agencies to build the journeys, QA, deploy, share results/insights, and iterate journeys as needed to optimize campaigns.
Lead the implementation of a retention program across digital marketing channels Lead the interaction between marketing messages and transactional communication to add value to our customers
Increase customer satisfaction working closely with Consumer Insight and Customer Care teams
Providing customer database reports, health dashboards and campaign reports. Share actionable insights and recommendations with cross-functional teams. Build business cases to support recommendations

Qualifications (based on JED - please add based on needs)

• BA/BS degree or equivalent practical experience
• Minimum of 5+ years-experience in customer marketing, Digital Marketing, marketing, consumer insight
• Previous people management / team lead experience preferred
• Ability to influence others even from other teams and departments
• Ability to develop new processes and convince others to follow the new process
• Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution
• Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution
• Analytical mindset. Can interpret data and provide insights and recommendations. Data Savvy.
• Experience working directly with data science and engineering teams preferred
• Good organization agility to work effectively across functions and multiple lines of business in a global organization
• Previous experience working in retail, grocery or similar fast-paced organizations

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