Manager, Paid Media

at  AMC Theatres

The Manager, Paid Media plays a pivotal role in AMC’s success by overseeing the planning, execution, reporting, and optimization of paid media initiatives. Focused on digital/traditional, acquisition, and conversion media programs, this role collaborates closely with AMC’s Director, Paid and Social Media to craft and implement strategic media plans including paid search, paid social, programmatic and Out-Of-Home advertising tactics to support business objectives and marketing initiatives.
This position is based in Leawood, KS and is not eligible for relocation.

JOB DESCRIPTION

Do you speak in movie quotes? Have a movie moment that changed your life? If you love all things movies, you may be a perfect fit for our team!
AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres.

What you will be doing:

• Lead the planning, execution, and optimization of paid media with a digital focus, driving campaigns for films, loyalty programs, theatres, and/or food and beverage.
• Manage diverse media tactics, including paid search, paid social, programmatic, and traditional advertising, contributing to the success of campaigns across various business sectors.
• Outline and implement media strategy to achieve business goals, overseeing a substantial annual paid media budget aimed at boosting attendance, revenue, and loyalty.
• Evaluate and demonstrate the efficiency, impact, and return of all media efforts consistently.
• Serve as a paid search expert, guiding strategy, and execution across AMC campaigns.
• Stay abreast of industry trends, competitive media efforts, and emerging technologies to enhance AMC’s paid media initiatives.
• Manage monthly media billing and invoice approval, ensuring timely payments and effective budget reconciliation.

What we need from you:

• Bachelor’s degree, preferably in marketing, advertising, or a related field.
• 4+ years of experience in a similar or related position.
• Expertise in digital media channels such as: paid search, paid social, programmatic and traditional advertising.
• Ability to thrive in a fast-paced environment, meet deadlines and manage multiple tasks.
• Strong proficiency in Microsoft Office applications.
• Exceptional written, oral, and presentation capabilities.

What we also value (preferred):

• Proven experience driving results through paid media.
• Background in financial modeling and Return on Investment (ROI) / Return on Marketing Investment (ROMI) analysis.
• Hands on keyboard experience in Google Ads, social media platforms and/or programmatic media buying platforms.
• Media planning and/or buying experience at an agency or in-house.

AMC team members enjoy a very competitive benefits package including a hybrid (remote/in-office) schedule for most positions, accrued vacation/absentee time, medical/dental/vision coverage, 401(k) match, an open and casual work environment equipped with Coca-Cola Freestyle machines, half off eats and drinks at the theatre, and most importantly for us movie people…FREE movies at any of our 600+ theatres nationwide!
AMC’s company culture is focused on innovation and diversity to ensure that we provide the latest and greatest experience for our guests and associates. We lead by example in doing what is right and take responsibility for our own results and our company’s success. Our open work environment promotes teamwork and unscripted conversations, resulting in fast solutions and therefore, better outcomes.
We appreciate your interest in AMC and look forward to seeing you at the movies!
AMC and its subsidiaries are committed to equal employment opportunity and complies with all applicable federal, state, and local employment laws. AMC strictly prohibits and does not tolerate discrimination and will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, military status, veteran status, genetic information, or any other reason prohibited by applicable federal, state, or local law, regulation, or ordinance. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, promotion, discipline, compensation, benefits, and termination of employment.

MINIMUM JOB REQUIREMENTS

• Bachelor’s degree, preferably in marketing, advertising, or a related field.
• 4+ years of experience in a similar or related position.
• Expertise in digital media channels such as: paid search, paid social, programmatic and traditional advertising.

• Lead the planning, execution, and optimization of paid media with a digital focus, driving campaigns for films, loyalty programs, theatres, and/or food and beverage.
• Manage diverse media tactics, including paid search, paid social, programmatic, and traditional advertising, contributing to the success of campaigns across various business sectors.
• Outline and implement media strategy to achieve business goals, overseeing a substantial annual paid media budget aimed at boosting attendance, revenue, and loyalty.
• Evaluate and demonstrate the efficiency, impact, and return of all media efforts consistently.
• Serve as a paid search expert, guiding strategy, and execution across AMC campaigns.
• Stay abreast of industry trends, competitive media efforts, and emerging technologies to enhance AMC’s paid media initiatives.
• Manage monthly media billing and invoice approval, ensuring timely payments and effective budget reconciliation