Manager, Paid Media Buying and Strategy, Knopf Doubleday (Open to Remote)
at Penguin Random House LLC
New York, NY 10019, USA -
| Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
|---|---|---|---|---|---|---|---|
| Immediate | 31 Jan, 2025 | USD 75000 Annual | 31 Oct, 2024 | 3 year(s) or above | Literature,Management Skills,Communication Skills,Basecamp,Media Buying,Cpm,Campaign Plans | No | No |
Required Visa Status:
| Citizen | GC |
| US Citizen | Student Visa |
| H1B | CPT |
| OPT | H4 Spouse of H1B |
| GC Green Card |
Employment Type:
| Full Time | Part Time |
| Permanent | Independent - 1099 |
| Contract – W2 | C2H Independent |
| C2H W2 | Contract – Corp 2 Corp |
| Contract to Hire – Corp 2 Corp |
Description:
Penguin Random House’s Consumer Marketing team is hiring an experienced Manager, Paid Media Buying and Strategy to join the Advertising team and support the Knopf Doubleday division. As an ideal candidate, you have in-depth knowledge of current media channels and advertising options, and you have experience in securing the optimal advertising space. You’ll provide key support and help to establish best practices as we grow and refine our centralized paid media buying team and processes. The Manager, Paid Media Buying and Strategy will be joining the Paid Media Strategy and Ad Operations team: a collaborative and innovative team that is dedicated to ad campaign planning, execution, and optimization; and is on top of the latest trends in an ever-changing advertising landscape.
Please apply by November 11, 2024 and include your resume, cover letter, and salary requirements for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our open-to-remote guidelines on our FAQs page.
REQUIREMENTS:
- Minimum 3 years of experience in media buying, digital advertising, or similar role
- Familiarity with the current media landscape and consumer trends and behaviors
- Strong grasp of the language of digital marketing metrics and online measurement (CTR, CPM, ROAS, etc.)
- Interest in literature and familiarity with popular genres, authors, and titles
- Experience managing multiple campaigns at different stages of execution, with strong organizational skills and a keen attention to detail
- Excellent verbal and written communication skills
- Excellent interpersonal communication skills, including the ability to collaborate with multiple teams concurrently, and network and maintain relationships virtually
- Ability to independently assess and prioritize workload, utilizing effective time management skills
- Ability to analyze performance data and extract actionable insights to inform campaign plans
- Experience with project management tools like Basecamp and Airtable a plus
Responsibilities:
REQUIREMENT SUMMARY
Min:3.0Max:8.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Sales Management
Graduate
Proficient
1
New York, NY 10019, USA
