Manager - Paid Search

at  Dentsu

The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.
Job Description:
Introduction
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their business.
We’re hiring a Paid Search Manager as part of our team based from our Edinburgh office.
Purpose of the Role
The Paid Search Manager will be responsible for planning, implementing, and optimising paid search campaigns across various platforms to meet client objectives. This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results.

Key Responsibilities

• Develop and execute paid search strategies aligned with client goals and objectives.
• Manage all aspects of paid search campaigns, including campaign setup, optimisation, monitoring, weekly reports, and performance analysis.
• Collaborate with clients, internal planning teams and platform reps to drive best in class performance.
• Attend and represent the team at regular external and internal client meetings.
• Work closely with the Account Director, and oversee the Account Executive, to deliver strong strategic approaches and adhere to Dentsu’s QA policies and procedures.
• Actively mentor and empower your team to increase quality and performance on your clients.
• Stay abreast of industry trends, best practices, and platform updates related to paid search.

Key Skills

• Minimum 3 years of experience managing and planning paid search campaigns, preferably in an agency or client-facing environment.
• Proficiency in managing and planning campaigns across Google Ads and Microsoft Ads, with experience on SA360 and international search engines a bonus.
• Strong understanding of paid search principles, best practices, and industry trends
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams.
• Proven track record of delivering successful paid search campaigns and achieving key performance metrics.

What we offer

This is a permanent role. The team is based from our Edinburgh office on a hybrid working basis. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs which includes:

• Competitive Salary
• Company-provided Medical Healthcare
• Generous Pension provisions
• Health and Wellness benefits
• Volunteering days
• Life Assurance
• Working in diverse teams where you can make a real impact.
• Exciting and rewarding environment.
• Varied work across industries

Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
About dentsu
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
Location:
Edinburgh
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanen

Key Responsibilities

• Develop and execute paid search strategies aligned with client goals and objectives.
• Manage all aspects of paid search campaigns, including campaign setup, optimisation, monitoring, weekly reports, and performance analysis.
• Collaborate with clients, internal planning teams and platform reps to drive best in class performance.
• Attend and represent the team at regular external and internal client meetings.
• Work closely with the Account Director, and oversee the Account Executive, to deliver strong strategic approaches and adhere to Dentsu’s QA policies and procedures.
• Actively mentor and empower your team to increase quality and performance on your clients.
• Stay abreast of industry trends, best practices, and platform updates related to paid search

This is a permanent role. The team is based from our Edinburgh office on a hybrid working basis. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs which includes:

• Competitive Salary
• Company-provided Medical Healthcare
• Generous Pension provisions
• Health and Wellness benefits
• Volunteering days
• Life Assurance
• Working in diverse teams where you can make a real impact.
• Exciting and rewarding environment.
• Varied work across industrie