Manager, Paid Social

at  Gap Inc

ABOUT GAP INC.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

ABOUT THE ROLE

The Manager of Paid Social is responsible for driving the day-to-day oversight and execution of Paid Social investment in the most effective way for Athleta brand. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc., providing a centralized activation arm for Paid Social investment across Gap Inc.’s brands. In this role, you will work closely with the Paid Social and Channel Planning team, and Gap Inc.’s Media Agency partners to drive efficiency and effectiveness in all Paid Social investment, leveraging strong channel expertise and a cross-portfolio perspective. You will also collaborate with other Gap Inc Social leads opportunities for greater economies of scale and synergies across the four brands.

WHAT YOU’LL DO

• Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social
• Lead communication with Media Agency in regards to Social strategy and execution, including pacing and performance, investment decisioning, and testing and learning roadmaps deliver effectiveness across Athleta’s Paid Social investment
• Consistently monitor Paid Social investment activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity
• Regularly conduct research and due diligence to identify Paid Social innovation opportunities and best practices that will elevate Gap Inc.’s brands in the marketplace
• Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices
• Lead packaging and socialization of insights, innovation opportunities, and best practices identified by the Paid Social team
• Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness