Manager, Partnership Marketing

at  National Hockey League NHL

SUMMARY

This position is responsible for day-to-day management of League Corporate Partners in Canada. The candidate will leverage League assets to develop fully integrated Partner/NHL campaigns to deliver against brand objectives and achieve business results. The ideal candidate will identify strategic opportunities to align Partner programming with League initiatives and enhance the third-party reach of Partners. The successful candidate will deliver high-end client service and will provide solutions-oriented feedback to continuously grow the Partner relationship.

QUALIFICATIONS, EDUCATION & EXPERIENCE

• Successful completion of post-secondary education with a focus on Business/Marketing
• 6+ years marketing experience in partnership marketing and/or brand marketing with a brand, property or agency with direct experience managing the development and execution of programs leveraging a professional sports property
• This position requires a pro-active, organized, adaptable, self-motivated and flexible individual with the ability to effectively project manage multiple tasks and establish daily work priorities in a high energy atmosphere. Candidates must have experience with (i) interacting with a variety of disciplines and levels within an organization, (ii) developing, presenting, and executing successful marketing campaigns and, (iii) managing a variety of tasks/projects simultaneously
• Demonstrated passion for hockey and the sponsorship industry. Strong attention to detail, values being a good teammate, ability to multi-task effectively, with a proven and demonstrable track record of managing multiple concurrent projects
• Digital literacy, including related to social media, presentation software tools, tracking documents, PowerPoint, Excel, Word, etc.
• Strong critical thinking skills, decision-making capacity, problem-solving abilities, and consensus building skills
• Excellent written and verbal communication skills. Bilingualism (French) is an asset
• Ability to travel domestically and internationally (US)

• Acts as the “Engagement Manager” for current and new Corporate Marketing Partners; facilitating connections between Partners and various departments within the NHL including PR, Social Impact, Growth and Legislative Affairs (SGL), Events, Integrated Sales, Marketing, Consumer Products and Legal to develop and execute fully integrated sponsorship activations plans
• Ensure fulfillment of all contractual obligations, utilize research insights to elevate programming and proactively identify new opportunities to enhance the Partner’s association with the NHL, while assisting in increasing League revenue
• Provide day-to-day direction to partners, developing short and long-term plans, overseeing project management for concept to promotion implementation and evaluation
• Work closely with Partners to plan, develop and execute national and on-site activation plans for NHL Jewel Events (2025 NHL 4-Nations Face-Off, Stanley Cup Playoffs/Final, Winter Classic, Stadium Series)
• Collaborate with Partners, internal digital teams and media agencies to create strategic media plans via NHL Controlled Digital Channels
• General management of the Account Executive position which includes quarterly evaluations, mentoring and task assignments