Manager, Performance Marketing

at  Jobber

DOES DRIVING GROWTH AT ONE OF CANADA’S FASTEST GROWING STARTUPS EXCITE YOU?

Then Jobber might be the place for you! We’re looking for a Manager, Performance Marketing to be part of our Demand Generation team.
Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!
Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

A BIT MORE ABOUT US:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win

Reporting to the Head of Performance Marketing, the Manager, Performance Marketing will lead the Search team in their mission of driving YoY customer growth via paid marketing. You’ll utilize important data to make decisions, work collaboratively with other stakeholders to understand the overall ecosystem of the department, and be given a level of autonomy to hold yourself accountable to decisions, outcomes and timelines that impact your work.
You’ll share your many years of advertising experience to guide your team in reaching home service professionals with the right message at the right time to grow Jobber’s brand awareness and market share. In this role you’ll get to flex both your analytical and creative muscles to accelerate customer and revenue growth, directly impacting Jobber’s bottomline.

As the Manager, Performance Marketing you will:

• Oversee the development, management, and optimization of search channels, spend and tactics to achieve growth and KPI targets
• Oversee and help develop the strategy and budget for Search in partnership with your team of subject matter experts (a.k.a. channel managers), SEO lead, developers, content managers and analytics teams
• Leverage customer and performance data to draw insights, develop hypotheses, and proactively identify opportunities to accelerate customer and revenue growth and increase conversion rates
• Forecast and track performance metrics with a focus on cost efficiency and you’ll oversee concurrent campaigns and optimization experiments across multiple channels, and need to ensure your team keeps projects on schedule and within scope
• Our Marketing department is extremely collaborative, so you’ll be coordinating with teams like Business Analytics, Sales, Lifecycle, and Product Marketing to drive results
• You’ll report progress and communicate results and recommendations to the larger team and key stakeholders on a regular basis