Manager Performance Marketing

at  Rogers Communications

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

WHO WE’RE LOOKING FOR:

Rogers Sports & Media is looking for a Performance Marketing Manager to join our growing TSC Marketing Team. Reporting to the Senior Marketing Manager, the successful candidate will be accountable for driving new customer acquisition and all paid marketing performance, leading the strategy & execution of TSC digital marketing campaigns in collaboration with the Senior Marketing Manager. As a key member of the marketing team, you will drive thought leadership and strategic plans to evolve with emerging trends in digital and e-commerce marketing, managing campaign stakeholders, including Media agency partners, Creative, Digital, Finance, Merchandising and Data teams.

WHAT YOU’LL DO:

• Lead development and execution of digital & performance marketing strategies for always-on and seasonal campaigns
• Support brand marketing and seasonal campaigns with performance and digital marketing expertise and industry knowledge
• Plan and execute paid digital campaigns with excellence to achieve all marketing objectives, financial targets and fill the customer pipeline
• Own the ongoing reporting, review and optimization of all paid digital campaigns to key business stakeholders
• Drive thought leadership and strategic plans to evolve with emerging trends in the digital and ecommerce landscape.
• Develop strategic targeting and retargeting audiences and lead implementation of Martech in collaboration with key stakeholders and agency partners
• Recommend and activate against strategic test and learns in line with emerging trends
• Manage internal and external partners, including cross functional teams and partners
• Manage the TSC performance marketing budget in collaboration with Finance
• Develop strong internal relationships in order to drive cross-functional alignment

TO PROTECT OUR PEOPLE, BRAND AND ASSETS, A PRE-EMPLOYMENT BACKGROUND CHECK WILL BE CONDUCTED. AS PART OF OUR SELECTION PROCESS, ALL CANDIDATES MUST CLEAR A CRIMINAL BACKGROUND CHECK. ADDITIONALLY, A CREDIT CHECK AND DRIVERS ABSTRACT MAY BE REQUIRED DEPENDING ON THE ROLE.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 316125
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.
Posting Notes: Rogers Sports & Media