Manager, Performance Marketing

at  SVP Worldwide

CORPORATE JOB DESCRIPTION

Job Title: Performance Marketing Manager
Department: eCommerce
Reports To: Senior Director, Ecommerce & Marketing Ops
FLSA Status: Exempt
Location: Nashville, TN (hybrid)
SVP Worldwide, the world’s largest consumer sewing machine company, has an immediate full-time, exempt position available. The company and its three iconic brands - SINGER®, HUSQVARNA VIKING®, and PFAFF® - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.
The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!
The global corporate headquarters is located near Nashville, TN (USA) and is supported by regional headquarters/sales offices in Milan (Italy), and Mexico City (Mexico). Combined with 170+ US retail stores in 36 states, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers in more than 25 countries on five continents.
SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity, Trust, Teamwork and Customer Focus. As our industry continues to grow, there are vast opportunities for new team members who share our commitment to delivering the world’s finest sewing products, services and overall customer experience. Explore current career openings at SVP Worldwide locations around the world, right here and now.
The Performance Marketing Manager will plan, manage, and optimize B2C campaigns across paid and organic advertising channels from awareness to acquisition, to revenue. The Manager will lead tactical operations to increase product demand, enhance sales, attract traffic to the company website, and promote an online presence. In addition, the Performance Marketing Manager will work under the direction of the Senior Director of Ecommerce & Marketing Operations.

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Business Communications, or related field
• 5 years of experience in performance and growth marketing, preferably in an ecommerce capacity
• Strong understanding of how to build a marketing funnel that converts
• An ability to optimize paid media for scale, RoAS, and other metrics-driven KPIs
• Knowledge of Google Ads, Facebook Ads, and other paid media advertising platforms
• Expertise in SEO strategy, both national and local, to drive both website traffic and store traffic
• Ability to work independently with minimal supervision and to go beyond the basic project/job description
• Good analytical skills with an ability to build dashboards
• Solid presentation skills in both preparing reports as well as sharing leadership readouts
• Ability to work independently with minimal supervision and to go beyond the basic project/job description. Must have a strong level of personal organization
• Must be detail-oriented, with the ability to handle multiple assignments promptly and effectively.
• Demonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple tasks is required
• Excellent communication and collaboration skills
• Tech-forward subscription model experience preferred
• Experience with creative design and ad production preferred

YOU WILL NEED TO BE ABLE TO COMPLETE ALL PHYSICAL REQUIREMENTS OF THE JOB WITH OR WITHOUT A REASONABLE ACCOMMODATION, INCLUDING:

• Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time
• Communicate effectively with customers through multiple forms of technology, including telephone and computer. Must be able to receive and convey information
• Required to retrieve or reposition products like sewing machines weighing up to 50 pounds
  The Employer retains the right to change or assign other duties to this position.
  Work Environment/Location/Flex Arrangement:
  SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.

• Implements marketing plans across multiple channels to fulfill the eCommerce vision and strategy for achieving corporate sales and conversion goals
• Responsible for both strategy, implementation and management of paid media across our portfolio of brands
• Strategizes and implements search engine optimization (SEO) and content to increase traffic to the website as well as local stores
• Collaborates with marketing and cross-functional teams to drive innovative creative for all campaigns
• Leverages data analytics to monitor and report on campaign performance, adjusting strategy as necessary to meet KPIs and growth goals
• Builds and deploys compelling content to attract, engage and retain visitors and promote sales
• Works in tandem with other eCommerce team members and with other Marketing teams to ensure a streamlined brand message that targets the appropriate audience collectively
• Analyzes market trends, consumer behavior, and competitive landscape to mold marketing strategies and product positioning, driving customers through the funnel from brand awareness to order and subscription conversions
• Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance