Manager, Product Owner – Social Media Platforms

at  Sun Life

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

PREFERRED SKILLS:

• Proven experience managing and optimizing social media tools/platforms like Hootsuite, Brandwatch, Sprinklr or similar technologies
• Experience managing platform roadmaps, integrating tools and enhancing platform capabilities to meet business objectives

UNIQUE REQUIREMENTS:

• Able to accommodate early morning and late evening meetings occasionally to support business partners in Asia time zones

ABOUT THE ROLE:

We’re looking for an innovative Social Media Platform Product Owner to join our team and drive our global social media strategy. In this role, you’ll be responsible for leading and evolving our marketing technology roadmap across multiple social media platforms, with a focus on end-user engagement and platform adoption.
As the Product Owner, you’ll define the roadmap for our social media products, prioritize features, and collaborate with cross-functional teams in North America and Asia, including business leaders, marketing teams and technology teams. This role requires a deep understanding of social media ecosystems, excellent communication skills, and the ability to translate user needs into actionable product strategies.
The ideal candidate should have deep expertise in social media platforms, across multiple use cases, including sales promotion/engagement, brand reputation and support. They should be data-driven, client-centric, and able to connect marketing activities to business results. The role requires a strategic thinker who can drive adoption of new tools, improve efficiencies, and promote best practices across the organization.

WHAT WILL YOU DO?

• Define and execute the strategic roadmap for social media platforms, ensuring alignment with Brand and business goals.
• Support optimization and evolution of tools like Hootsuite, Brandwatch and other social media technologies.
• Partner with regional marketing, brand, technology and data teams to ensure seamless integration of platforms across the stack
• Work closely with global social media centre of excellence and regional practitioners to gather requirements and prioritize features and enhancements.
• Own the day-to-day management, configuration and administration of social media platforms
• Ensure tools are updated, fully operational and meeting the needs of global teams and serve as point of contact for troubleshooting and platform related issues.
• Oversee the design and delivery of dashboards and reports for social listening, performance tracking and more.
• Support teams in identify trends, insights, optimization strategies and guide decision making.
• Support capability advancement for internal teams, through training, resources and best practices on the effective use of platforms/tools to drive adoption.
• Work with platform vendors (i.e. Hootsuite, Brandwatch) to manage contracts, service agreements and technical support, as well as evaluate and recommend new tools and platforms as needed.
• Establish governance models to standardize process across regional teams, as well as support and ensure social media usage adheres to organizational guidelines, legal requirements and data privacy requirements.
• Curiously seek opportunities to improve platform efficiency, user experience or new use cases.
• Supporting ad-hoc digital requests to meet business needs