Manager, Revenue Management- Digital Programmatic and OOH

at  Rogers Communications

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.
We’re looking to hire an experienced leader to be a part of our Rogers Media Team in a new role of Manager, Revenue Management- Digital Programmatic and OOH. Reporting to the Director of Planning & Inventory –(D)OOH, this role is responsible for maximizing revenue and yield across both direct and indirect programmatic sales and our digital OOH channels. Analytically minded and extremely detail-oriented, our ideal candidate has a passion for learning and intellectual curiosity that will lead them to ask questions beyond their given daily tasks.

Yield Management:

• Lead yield management efforts to optimize revenue across our network of websites, factoring in the impact of programmatic revenue across all platforms (display, video, audio) as well as our OOH assets both direct and programmatic across our billboard and place based networks.

Optimization:

• Optimize demand across channels (i.e. open, private for digital and direct, open and private for DOOH), consistently refining tactics to maximize revenue.

Develop strategies:

• Drive development of quantitative models necessary for evaluation and implementation of new strategies and product rollout backed by data.

Technical leadership:

• Identify new technologies and system development methodologies, partnering with internal teams to integrate programmatic demand into holistic ad decisioning strategy

Test pricing strategies:

• Conduct tests of pricing strategies to improve yield and grow overall revenue

Reporting:

• Maintain, develop and enhance weekly/monthly/quarterly reports to the business on yield tracking, revenue reporting and other key monetization metrics for executives, sales and finance teams.

Collaboration:

• Collaborate with ad operations, ad solutions, product, audience insights, partners, and tech to push the boundaries on programmatic ad product. Mange relationships with existing digital and DOOH SSP’s and identify new partnerships that address areas of need. Build relationships with RSM partners- i.e. Allvision, Vertical Impression, etc.

Set pricing:

• Work closely with Product and Sales teams to create packaging guidelines and rationalize profitability and pricing of new media products. In addition to refining and managing all existing programmatic floors.

Troubleshoot issues:

• You will be expected to help troubleshoot issues that arise on a day to day basis within our programmatic ad stack.