Manager SE

at  Publicis Groupe

ABOUT PUBLICIS GROUPE

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

• SEO Strategy: provide technical and strategic SEO advice to the entire regional business and request coming from various locations.
• Increase website traffic: increase traffic to all of Future’s websites via various digital marketing methods - with a main focus on ethical, organic SEO techniques.
• Content strategy: support website editors with the creation and evolution of content strategy using keyword research and competitor analysis advantageously.
• Link building: create low-risk link building strategies to ensure Future’s SEO is maximized without falling foul of link spam algorithms. Work with PR, marketing and editorial to ensure we maximize the inbound link potential of their work.
• Commercial Knowledge: work with the sales teams to help them understand both paid and natural search and work on strategies to use this information to develop new revenue streams.
• Hit targets: work with each Head of Content & Marketing to ascertain realistic growth targets for their websites and construct SEO strategies which make sure these targets are achieved.
• Training: offer training to required departments in SEO best practice, as well as training team members with various new methods for SEO.
• Lead the field: keep ahead of all upcoming algorithm changes and search-relevant technologies.
• Site launch strategy: take responsibility for technical SEO and launch strategy on all website launches, plus the migration strategy for rebuilds.
• Technical SEO: carry out technical site audits, link audits and competitive audits of websites and industries.
• Test and monitor: ensure that any technical elements which influence SEO are as they should be, communicating any issues with Operations/ website managers/ developers.
• Analytics: identify the most important SEO KPIs and implement reporting of relevant SEO metrics, research and initiatives.

QUALIFICATIONS

• 6 – 8 years working as a SEO Expert, with at least 2 years in managerial role preferred.
• Ability to identify the tactics used by competitors and correlating their traffic with their content Demonstrable success in managing enterprise-level SEO campaigns with a proven track record of working on big brands.
• An understanding of how search marketing integrates with other marketing channels and wider company goals.
• Broad knowledge and understanding of how search engine algorithms work.
• Working knowledge of web technologies such as HTML, PHP, CSS, Javascript and browsers.
• Broad knowledge of available SEO tools and the strengths/ weaknesses of each, with an ability to extract the maximum learning and benefit from these tools.
• Should have hands on experience in using various SEO tools like SEMRush, Google keyword planner, similar web, Majestic and more.
  Additional Information

Please refer the Job description for details