Manager / Senior Manager, Digital Readiness Marketing

at  IMD Infocommunications Media Development Authority

IMDA’s vision is to build a dynamic digital economy, and a cohesive digital society, driven by an exceptional Infocomm and Media ecosystem.
In line with Singapore’s social compact, IMDA seeks to help every citizen (from the young to the old) thrive in the digital age and feel that he or she can engage in activities online in a safe, inclusive and empowering way. IMDA works actively with the public, people and private sectors (3P) to Dream, Design and Deliver so as to strengthen the digital dimension of Singapore’s social compact, or Singapore’s digital future.
This way, no citizen will be left behind and we can move forward as one nation.

WHAT THE ROLE IS:

You will be part of the Digital Readiness Cluster within IMDA. The Digital Readiness Marketing team will build momentum for the national Digital for Life (DfL) movement by developing and executing marketing strategies, programmes and activations to raise awareness and encourage actions. This includes engaging and collaborating with various IMDA divisions, other government agencies and relevant stakeholders from the people and private sectors.

WHAT YOU ARE RESPONSIBLE FOR:

• Conceptualise, develop and implement integrated marketing plans.
• Plan and optimise media strategy and mix to drive performance objectives.
• Track and analyse the performance of campaigns.
• Manage marketing budget.
• Manage the brand identity and ensure alignment in execution across channels.
• Collaborate with partners on content creation and extending reach beyond owned platforms.
• Work closely with internal stakeholders on key events and outreach to the community.
• Produce and curate content that drives awareness and engagement of our target audience segments.
• Oversee the implementation of SEO and SEM to optimise organic and paid search for the website.
• Manage content distribution on online channels and social media channels to increase web traffic.
• Collaborate with lines of business within the Digital Readiness Cluster to build and execute effective media campaigns to achieve business objectives.
• Report on marketing, website and socials performance, and recommend strategies for continual improvement.