Manager, Social Media and Influencer Marketing

at  AmeriCares

Position Title: Manager, Social Media and Influencer Marketing
Department: Marketing and Communications
Location: Remote in CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, and WA
Key Relationships:
Reports to: Director, Social Media and Influencer Marketing
Direct Reports: none
Assignment Type: Full time, M-F with ability to work occasionally outside regular business hours including on weekends and holidays to respond to emergencies or other special circumstances
Compensation: $63.400 to $72,100 USD annually
Benefits: Click here to learn more about our benefits!
Application Requirements: Resume, completed application questions

ADDITIONALLY, OUR CORE COMPETENCIES AS AN ORGANIZATION ARE:

• Ownership and results
• Communication
• Problem solving
• Equity and inclusion
• Teamwork and conflict resolution
• Leadership
• Prioritization
• Management
• Strategy and planning
• Decision making
  We know not all applicants will demonstrate all the competencies we’re looking for, and that women and underrepresented groups tend to not apply unless they meet all the requirements. We encourage you to apply even if you do not check all the boxes above, and we look forward to reviewing your application holistically.

What you can expect, if you move forward in the recruitment process:

• Interview with People and Talent (1 hour)
• Competency exercise (1 hour)
• Video interview with team (approximately 2 hours)
• Reference check
• Offer!
• Background check and onboarding

Americares is currently authorized to support remote work employees in the following locations: CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, and WA. Please note that we do not provide relocation assistance at this time. #LI-REMOTE
Americares does not and shall not discriminate based on race, color, religion, caste, tribe, creed, gender, gender identity, gender expression, age, national origin, genetic information, disability, pregnancy, marital status, sexual orientation, sex characteristics or military status, in any of its activities or operations. These activities include hiring and firing staff, selecting volunteers and vendors, and providing services. As a humanitarian organization, we provide help to people in need regardless of race, ethnicity, religion, or political affiliation.
Americares is committed to ensuring safe and accountable workplaces and programs. Our code of conduct, organizational values, and policies and procedures help to safeguard the welfare of everyone working for and participating in Americares programs. Americares is committed to the prevention of all types of abuse, discrimination, harassment, and exploitation. Employment with Americares will be subject to appropriate screening, reference, credentials, and background checks. By applying to our organization, job applicants confirm their understanding of and consent to our procedures during recruitment, and to adhering to our values and commitment to safe and accountable workplaces and programs as an employee.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of Americares. At any point in the recruitment process, we may request additional information to confirm qualifications. Any misrepresentation of qualifications in any stage of the process will prevent the applicant from moving forward in the process.
To request a disability accommodation to participate in the job application or interview process, please contact us at talentcenter@americares.org.

• Creating and delivering social media content and calendars:
• Developing content for social channels (primarily Instagram, Facebook, X, LinkedIn) with particular emphasis on Marketing Team campaigns, Americares program work, media pushes, influencer initiatives, and unfolding emergencies.
• Sourcing content by developing and maintaining strong relationships both within the organization and externally
• Creating graphics and content through image/video editing software (Canva, Capcut, Photoshop, etc.)
• Posting/Scheduling content for our social channels.
• Responsible for creating comprehensive social media analytics reports that track key performance indicators (KPIs) and assess the effectiveness of our campaigns. By analyzing engagement metrics, audience demographics, and content performance, you’ll provide actionable insights that guide our strategy and improve our outreach. Strong analytical skills and the ability to translate data into compelling narratives will be essential for this role.
• Be the voice of our brand on social and other team owned external channels, responsible for fostering an engaged and vibrant online community. You will build and maintain relationships with our followers across various platforms, actively responding to comments, messages, and discussions. This includes daily monitoring of the channels, sometimes outside of regular business hours in case of issues and reporting/escalating questions, violations of community guidelines and notable engagement including celebrity/influencer/notable persons liking/sharing/commenting on Americares work.
• Staying up to date on social trends, heat moments, competitors and industry related social campaigns. Putting these observations into practice as data to inform content development, program development, collaboration and counsel to cross functional teams.
• Monitoring relevant social conversations covering strategic priority areas including climate health, mental health, emergency programs, access to medicines, general health services topics. Raising opportunities for engagement or social influencers we should be engaging with.
• Supporting Americares growing influencer program through toolkit preparation, collaborating with Director and agency on influencer programming, recommending influencers based on social monitoring.
• Collaborate in creative brainstorms and problem-solving sessions as we share and develop ideas.
• Support Social Director on projects and initiatives as they arise
• Actively model and contribute to Americares values, work culture and mission
• Engage in and contribute to team spaces with openness, global competencies and a growth mindset
• Other duties and responsibilities as assigned Actively model and contribute to Americares values, work culture and mission.

Degrees and/or experience required for the role:

• 5-6 years of experience in social strategy, community management, digital marketing, influencer marketing and/or content development.

These competencies are required for the role:

• Ability to adapt quickly, think creatively and tell powerful stories of impact by accurately synthesizing information from multiple sources.
• Content development skills including social graphic design. (Adobe Suite, Canva, CapCut, etc.)
• Experience working on an integrated marketing and communications team and across functions and departments in support of top-down brand profile awareness.
• Strong writing and editing skills with ability to tell a concise story.
• Proven ability to execute campaigns across multiple social channels.
• Experience project managing their own tasks, with attention to detail and adhering to strict deadlines that often require quick turn-around.
• Experience in analyzing data to deliver on KPIs, knowledgeable about web traffic metrics and channel optimization.
• Proven ability to work effectively and independently.

US work authorization is required for this role. An ability to travel for events, as needed, as required.

These competencies would be great to have, but are not required:

• Fluency in languages that are spoken in at least one of our core locations (India, Philippines, Tanzania, El Salvador, Puerto Rico, Colombia, etc.), in addition to English.
• In-house non-profit and/or talent agency experience with a developed network of industry connections.