Manager Store Marketing

at  Pacific Sunwear Stores LLC

Join the Pacsun Community Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more. Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality.
Join the Pacsun Community. Learn more here: LinkedIn- Our Community

PAC PERKS

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements: The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work: This is a full-time position.
As a National Retailer, occasional evening and/or weekend work may be re\quired during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment. Other Considerations: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodation may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

A DAY IN THE LIFE, WHAT YOU’LL BE DOING:

• Drive the process on creative, copy, timing and hierarchy for store marketing to submit to Designers and gain necessary approvals.
• Oversee coordination and execution of all in-store marketing for all Pacsun and Pacsun Outlet Stores.
• Build strong working relationships with cross-functional teams to facilitate the creation and execution of in-store marketing needs.
• Drive timelines internally to ensure on-time launches in stores.
• Act as consultant to anticipate and present store marketing ideas and options to senior-level Merchants and Executives.
• Represent Store Marketing at cross-functional and executive-level meetings to provide input and solutions regarding in-store execution, evaluate, and react to marketing needs.
• Own the in-store marketing & signage creation process, from Merchants’ requests to creative briefs, to content development, input for Designers, Merchant approvals, and in-store execution. This includes but is not limited to sign kits, DIY signage, imagery-based and specialty signage, seasonal promo signage, internal/external brand signage, chain-wide coupon or Gift With Purchase initiatives, and lease line collateral (windows, clings, and easels).
• Work closely with Merchants, Visual Merchandising, Store Operations, Marketing Design and Production teams on in-store signage needs and special projects.
• Review all Window, Seasonal, Elements and Visual guides/directives to ensure accuracy of marketing direction.
• Coordinate and facilitate the creation of additional marketing elements for key flagship locations. · Make strategic recommendations for Retail Test Initiatives.
• Manage the weekly creation, maintenance and communication of rolling marketing calendars.
• Partner with Store Operations and Visual Merchandising teams regarding store marketing communication to the Field (e.g., coupon distribution, marketing placement, major sale).
• Oversee production of in-store marketing. Build and maintain relationship with print vendors, work through print and distribution timelines, and manage special installation communication with the Field.
• Partner with cross-functional teams to develop customer-facing marketing packages to support new store openings, store closings, remodels/relocations.
• Oversee the development of collateral for all internal PacSun HQ marketing projects.
• Coordinate marketing elements for the floor set review; attend Mock Store walkthroughs of live floor set, acting as a liaison between Merchants and Executives to facilitate their vision.
• Coordinate the marketing coupon set-up process, and analysis of redemption data which is sent to CRM Director to evaluate ROI and Customer response to various strategies.
• Partner with mall landlords on advertisement opportunities, ensuring all lease required advertising is met annually.

Physical Requirements: The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required