Manager, Subscription Strategy, Investor’s Business Daily

at  Dow Jones

JOB DESCRIPTION:

Manager of Subscription Strategy, Investor’s Business Daily
The Marketing team is responsible for growing the subscriber base of Dow Jones products globally, across WSJ, Barron’s, MarketWatch and Investor’s Business Daily (IBD). Within the Marketing org, this role sits in the Marketing and Subscription Strategy team, which sets plans and priorities for each of the lines of business and key strategic focus areas.
Reports to:
Director of Customer Retention, Investor’s Business Daily (IBD)
Role Overview
This role is responsible for operating and assisting in marketing programs that support IBD subscriptions as a whole, helping to directly meet the line of business circulation and revenue goals. This involves helping partners drive new IBD subscriber acquisition and existing IBD subscriber engagement and retention, including cross-selling subscriptions within the larger IBD product portfolio. Devising and guiding programs that improve subscription and retention propensity, so that they are well planned and effective, means leveraging the full marketing org across brand and performance areas, as well as wider Dow Jones departments. The role will partner with brand and performance marketing, paid media, data science and analytics, customer service, product, technology, finance, legal, operations, customer insight, enterprise sales and editorial teams to ensure all areas of the business are delivering towards IBD subscription strategies and goals.

Responsibilities

• Implement marketing programs and campaigns that deliver IBD subscription growth, including inserting IBD subscriptions into wider Dow Jones programs
• Provide detailed updates on performance of live campaigns and explain IBD inclusion in future planned activities and team roadmaps
• Serve as a day-to-day executional partner for the functional teams who own Dow Jones subscription acquisition, engagement and retention globally
• Help target unique investor audience segments and use customer intelligence to drive growth. Be a champion for this defined customer cohort across the company
• Attend regular meetings with marketing and non-marketing teams to ensure all are delivering on agreed plans that drive strategic goals for IBD subscriptions
• Work with data and insight to give ammunition that supports unique business cases and investment requests for IBD growth
• Manage tactical initiatives for cross-functional groups to ensure timely, on-budget execution
• Participate in execution plans with strategic marketing partners advertising sales teams that mutually benefit the full Dow Jones subscriptions ecosystem.
• Understand the competitive landscape to identify market opportunities and risks.
• Monitor and report on key performance indicators related to membership growth, engagement, and retention.
• Assist in creating presentations that clearly lay out analysis, findings, and strategic recommendations

What do you need from me?

• 7+ years of experience in a commercial role within a digital marketing business, experience working in media or publishing sectors is a plus
• Experience in supporting subscription businesses
• Ability to work effectively in a matrixed company model
• Experience working effectively both independently and as part of a collaborative team
• Highly organized with attention to detail and focus on timeline and tangible deliverables
• Ability to manage workload effectively in a fast paced environment
• Ability to synthesize information and tell performance narratives
• Use data effectively to make decisions
• Ability to see the “big picture” and impact holistically and turn individual tactics into programs of work.
• Ability to look ahead to understand how market trends will impact the business and pivot accordingly.
• Understanding of Customer Journeys and identifying key areas of optimization to improve customer experience and retention
• Creative thinker with a customer-focused mindset and a passion for delivering exceptional member experiences
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with other teams.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $110,000 - $135,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

• Implement marketing programs and campaigns that deliver IBD subscription growth, including inserting IBD subscriptions into wider Dow Jones programs
• Provide detailed updates on performance of live campaigns and explain IBD inclusion in future planned activities and team roadmaps
• Serve as a day-to-day executional partner for the functional teams who own Dow Jones subscription acquisition, engagement and retention globally
• Help target unique investor audience segments and use customer intelligence to drive growth. Be a champion for this defined customer cohort across the company
• Attend regular meetings with marketing and non-marketing teams to ensure all are delivering on agreed plans that drive strategic goals for IBD subscriptions
• Work with data and insight to give ammunition that supports unique business cases and investment requests for IBD growth
• Manage tactical initiatives for cross-functional groups to ensure timely, on-budget execution
• Participate in execution plans with strategic marketing partners advertising sales teams that mutually benefit the full Dow Jones subscriptions ecosystem.
• Understand the competitive landscape to identify market opportunities and risks.
• Monitor and report on key performance indicators related to membership growth, engagement, and retention.
• Assist in creating presentations that clearly lay out analysis, findings, and strategic recommendation