Manager, Upstream Marketing (Hybrid)

at  Stryker

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We are currently seeking a Manager, Upstream Marketing to join our Neurovascular Division to be based in Fremont, CA.
This role is a hybrid role, based out of our Fremont, CA location, with an expectation of an office presence at least 3 days a week.

As the Manager, Upstream Marketing you will provide primary management, direction, and development to a team involved in upstream activities and related product support. You will drive the development of a portfolio segment strategy and align it to broader business strategy, while advising the organization on market activity and healthcare trends based on relationships with key opinion leaders. You will act as a liaison between voice-of-customer, cross functional peers, and the field organizational and feedback from customers. With your team, you will drive the execution of strategic initiatives for new product development from concept through commercialization. You will work closely with your team to drive collaboration with cross-functional teams, including R&D, marketing, sales, clinical and regulatory affairs, to ensure the successful launch, market adoption, and PLCM of our innovative products. As a leader you will recruit, build and retain a team driven to achieve high quality results with passion, energy, and drive to meet business priorities while fostering an environment for personal growth and development. Strong collaboration and influence will be needed with Downstream Marketing to transition product support to the field commercial teams, in addition to R&D, and partnerships with other Stryker divisional peers as needed. You will thrive in a very dynamic & globally organized matrix with exposure to worldwide key opinion leaders.

Responsibilities:

• Support a global marketing structure
• Focus on upstream marketing duties and support of cross-functional team needs from marketing
• Forecasting and new product development marketing needs
• Business development and acquisition target support

Competitive Insights

• Evaluates the products, services and markets of multiple competitors.
• Advises on the organization’s competitors for major product lines or services.
• Able to interpret competitive analysis and incorporate into marketing strategy for FE.
• Educates on the adoption of advanced technologies and tools for major competitors.
• Anticipates and understands the different types of competition that will be faced in the future.
• Develops, maintains, and leverages diverse networks for staying informed about competition.

Customer Insights

• Identifies new customer groups and tailors marketing strategies to meet both current and prospective customer needs.
• Creates strategy to identify and establish relationships with new KOLs to provide impactful feedback on business strategy.

Market Research

• Objectively listens and gleans relevant insights when conducting research and integrates them into marketing strategy.
• Coaches others on the full spectrum of approaches and tools for conducting market research.
• Translates customer input into unmet needs. Evaluates key assumptions and variables that factor into the conclusions of market research.

Industry Insights

• Identifies market trends and proactively adjusts strategy based on healthcare environment.
• Explains the development of industry segments - trends, consequences, key issues.
• Assesses how regulatory and reporting requirements apply to our organization.
• Discusses industry-specific cycles and associated considerations.
• Raises coworkers’ awareness of industry standards, practices and guidelines.
• Compares and contrasts the latest developments and emerging issues in the industry.

Portfolio Development

• Leads the NPDP process from start to finish, engaging key internal stakeholders (R&D, finance, sales, operations) along the way.
• Partners with the larger group to incorporate the obsolescence plan into the initial strategy.
• Collaborates cross-departmentally to participate in the process.
• Influences the innovation and development of products in alignment with the brand positioning and customer need

Developing the Strategy & Marketing Plan

• Guides others to deconstruct and extract the strategy from a well-written marketing plan.
• Uses the marketing plan template to clearly articulate the FE (brand) strategy.
• Communicates the marketing plan to key stakeholders to gain organizational agreement.

Evidence Generation

• Evaluates sponsored trials, registries, economic analyses and investigator-initiated grants to derive a clinical evidence generation strategy.
• Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims
• Continually monitors and evaluates current market strategy and makes recommendations on new source of volume strategies.

Forecasting / IBP

• Effectively uses appropriate benchmarks and documents key assumptions when developing forecasts.
• Forecasts sales while considering the market, product, and other valuable factors.
• Coaches others on sales forecasting methods and tools.

Pricing

• Establishes mechanisms for communicating with and influencing product developers.
• Designs alternative approaches for determining revenue and profit potential given different pricing approaches.
• Able to identify opportunities to modify pricing strategy based on market conditions and PLCM.

Business Analytics

• Develops key criteria for evaluating business performance.
• Advises others on the relationship between financial, performance and operational data used in business analytics.
• Participates in establishing company and industry best practices for business performance analysis.

Other

• Leads a team of professionals develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Responsible and accountable for actions promoting an environment that fosters personal growth and development.
• Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
• Holds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
• Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
• Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
• Demonstrates financial acumen.