Managing Director

at  Piaggio Asia Pacific Pte Ltd

General:

• Liaise between HQ and importers
• Transfer the market knowledge to enable the HQ to stay closer to the market needs
• Transfer to the Importers the knowledge and culture of the Company
• Increase the focus on the business of both Importers personnel and dealer network

Sales:

• Assign sales targets to network
• Devise network bonus scheme
• Importer visits on regular basis
• Ensure proper Importers and Network stock level
• Close liaison with sales desk, mainly on vehicle sales, orders and inquiries
• PO responsibility
• Trading terms
• Demo program administration
• Payment terms
• Respect of payment terms
• Credit management
• Sales Budget management
• Liaison with AFTER SALES and Quality dept. on issues relevant their areas

Network development:

• Collect available statistic and information to identify potential areas of development
• Contact, assess, execute site visits, and pre-qualify new dealer in area with potential
• Coordinate with C.I. Dept to assist new dealers in showroom design and construction
• Responsibility of all the relevant activities to ensure the right start up of a new Importers first order package, understanding Dealer manual , liaise with head office for material of start up (colour switches, leather sample, brochures, all product information, Marketing memorandum, merchandising etc.)
• Liaise with homologation department on product specification
• Liaise with legal department on contracts and legal issues

Marketing:

• Analysis of sales trend
• Competitors information (promotions, terms, distribution, prices etc)
• Assist Importers with business and marketing plans
• Importers marketing plan approval
• Commission market research
• Coordinate selected marketing projects
• Coordinate and control co-marketing programs in collaboration with Importer marketing dept.
• Coordinate implementation of social media
• Ensure image of events, product placements, etc. are consistent with the Company standards
• Assist preparation of Motorshows (products, literature, CI, display etc)
• Attendance at shows, seminars, conferences and dealer grand openings.
• Coordinate new product launches events
• Monitor effectiveness of Importers promotion
• Supervise Media Plan in collaboration with Importer marketing dept
• Liaison with HQ PR office on press activities
• Liaison with product marketing on product specification
• Promoting services ( insurance, finance, stocking plan, warranty, trident discovery scheme etc)
• Implement and coordinate dealer sales training programs, dealer meeting, product seminars

Please refer the Job description for details