Market Activation Manager(FMCG)

at  Ascentech Services Ltd

JOB DESCRIPTION/REQUIREMENTS

Zonal Market Activation Manager
Industry: FMCG
Location: Lagos, Abuja, Kano and Port Harcourt
Salary: #250,000 – #300,000
Job Summary:
The successful candidate will be responsible for leading and executing brand activation strategies to ensure the company wins both in the shop and wins the shop. This role focuses on activation across open markets, consumer and trade sampling, driving brand and BTL (Below-The-Line) activations, and spearheading visual merchandising initiatives.
Responsibilities:
Market Activation
Brand Activation & BTL Execution
Visual Merchandising & In-Store Excellence
Trade Relations & Customer Engagement
Reporting & Budget Management
Reporting & Inventory Management
Event & Promotion Management
Key Performance Indicators (KPIs):
Sales Growth in Target Markets
Market Share
Activation ROI
Consumer and Trade Sampling Impact
Campaign Reach & Engagement
Merchandising Compliance Rate
In-Store Display Effectiveness
Inventory Management
Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field.
5+ years of experience in field sales, trade marketing, or brand activation within the CPG industry
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Please refer the Job description for details