Role Purpose (Why does the role exist?)
The Market Development Manager actively contributes to Audika’s brand awareness and lead acquisition strategy through:

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• Driving leads to identified priority clinics through grass-roots, community based engagement activities
• Own specific market development projects to drive leads as required through cross-functional collaboration

QUALIFICATIONS

Essential: Undergraduate degree (Marketing, Communications, Events or business)

SKILLS AND ABILITIES

• Superior stakeholder management skills and an ability and willingness to work cross-functionally to find solutions and drive results
• Knowledge of the hearing industry and working with Health Care Professionals (HCPs) – desirable
• Regular domestic travel will be required for this role
• Advanced project management skills
• Strong understanding of retail businesses and what it takes to win in this space
• Working knowledge of lead capture and CRM tools
• Willingness to develop an understanding of local markets, consumer behaviour and regional trends
• Effective verbal and written communication on all levels and both internally and externally
• Demonstrated ability to successfully leverage insights in the development of marketing programs
• Skilled at developing measurement and evaluation programs experienced at optimising programs/ activities on the back of results achieved

EXPERIENCE

• Min 5 years of experience in Market Development / Local Area Marketing
• Experience working with strategic partners in other organisations
• Experience within retail sector highly desirable
• Experience planning and executing marketing and events

Please refer the Job description for details