Market Development Specialist III

at  Thermo Fisher Scientific

A DAY IN THE LIFE

We are looking for a driven and innovative Global Market Development Specialist to help create and implement marketing programs for a robust portfolio of single-use products. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.
The candidate in this role will need to successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, and manage tactical execution to achieve results. This individual should be a detail-oriented, self-starter, with demonstrated ability to optimize marketing efforts by channel and funnel stage.

Global Market Development Specialist responsibilities will include:

• Collaborate with cross-functional teams to develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
• Work closely with product management to ensure product positioning, messaging, and value propositions are aligned with customer needs.
• Partner with digital marketing colleagues to implement and optimize performance across digital channels.
• Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
• Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
• Coordinate with global functions to ensure consistency with brand profiles and company standards.
• Work with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
• Work closely with regional marketing development managers to build and implement marketing programs within their regions.
• May perform other related duties as required and/or assigned.

Requirements:

• Bachelor’s degree in Life Sciences, Marketing or related field
• 2-3 years of marketing experience (B2B experience is a plus, biopharma/ biotech segment is a plus)
• Ability to work effectively in a matrixed organization
• Knowledge of the following key competencies: value proposition development, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
• Experience with product launches and collaborating closely with product management Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
• Experience developing messaging for sales and customer facing materials
• Outstanding interpersonal skills as well as analytical, project management and planning skills necessary
• Strong business sense and customer focus

• Collaborate with cross-functional teams to develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
• Work closely with product management to ensure product positioning, messaging, and value propositions are aligned with customer needs.
• Partner with digital marketing colleagues to implement and optimize performance across digital channels.
• Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
• Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
• Coordinate with global functions to ensure consistency with brand profiles and company standards.
• Work with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
• Work closely with regional marketing development managers to build and implement marketing programs within their regions.
• May perform other related duties as required and/or assigned