Market Insight Manager

at  Manchester Metropolitan University

Manchester Metropolitan University is recruiting a Market Insight Manager, to join and support decision making in the Marketing Department within the Directorate of External Relations.
This is your opportunity to put your stamp on a newly created role, working closely with stakeholders across the University to help us understand future students, market trends and our portfolio of programmes.
You will have an interest in student recruitment, marketing and higher education and enjoy working in large complex organisations. With experienced in conveying complex data to a range of audiences, you will have the ability to draw out key insights and recommendations for actions. To succeed in this role, it is crucial to be comfortable in both the manipulation of data as well as transforming it into a clear narrative.

The Market Insight team is a new function in the University, with a focus on the following priorities:

• Horizon scanning of marketing trends and course development within the Higher Education sector.
• Supporting colleagues in the design, implementation, and evaluation of market research.
• Analysis of qualitative and quantitative data from a range of sources to produce compelling reports.
• Provide clear recommendations to aid decision making, marketing and student recruitment strategy.

• Working closely with the Head of Market Insight, along with key stakeholders within the University, you will plan, manage and lead on the development and implementation of the University’s market insight activities to ensure all outputs are aligned to the Directorate and University’s strategic objectives.
• You will provide leadership and support in the development of market research and insight strategies, developing, delivering, and implementing strategies and plans to enhance and support service delivery.
• Role model leadership and management within Marketing, overseeing and ensuring delivery of market research and insight projects, providing an effective service for the University and its stakeholders.
• Ensure effective systems, policies, and processes are in place to support the market research and insight team delivery of local objectives.
• Lead on strategies for measurement and evaluation to ensure alignment to the wider University activities and deliver value for money within budgets and timeframes.
• Keep up to date with market research opportunities and with marketing law, providing advice to the wider team, senior colleagues, and academics.
• To provide accurate and insightful market analysis and research to support the University’s understanding of current and future market demand and audiences to inform decision-making and planning around strategic decisions.