Market Intelligence and Data Analyst

at  Birmingham City University

ABOUT US

At the heart of our Strategy for 2030 and Beyond, it is our mission to enable our students to transform their lives and to achieve their potential. Through our education and research, and the roles our graduates go on to play in the world, we not only support individuals to transform their lives, but we also play a part in transforming society.
Located in the centre of the UK’s second city, we are a university with a long heritage of innovation and of making, dating back to our origins in 1843 when we were founded as the Birmingham Government School of Design.
Our heritage of making through innovation and its application through knowledge exchange, and of creative research and practice, today finds it expression in our STEAM agenda, in our research and enterprise, and in our commitment to challenge-based learning. Working across disciplines, and delivering impactful research and enterprise, interdisciplinarity is at the heart of the continuing transformation of our academic portfolio.

ABOUT YOUR ROLE:

We are seeking a highly motivated and analytical Market Intelligence and Data Analyst to join our growing team. This key role forms part of a dedicated market research/intelligence/insights team within the Marketing and Communications Department’s Product team.
In this role, you will collaborate with the Market Research and Analysis Manager and a small team of experienced analysts, including another specialist Market Intelligence and Data Analyst and an expert Market Research and Analysis Officer. Together, you will deliver critical, timely data and insights to underpin strategies around student recruitment and reputation and to inform portfolio strategy.
This highly impactful role will provide a range of outputs and insights to help to shape strategic and operational activity across Marketing and Communications and beyond.
This is an exciting opportunity for an individual with extensive experience of quantitative data analysis. The role will particularly suit those with prior experience in a data analysis, data insights, market intelligence or business intelligence role.
We operate a hybrid working model that allows staff to combine on-site and remote working where appropriate, dependent on work duties.
Applications for this role will close at 23:59 on Sunday 2nd February 2025, with interviews taking place on Thursday 13th February 2025.

YOUR ROLE WILL NEED YOU TO:

• Develop and maintain a suite of Power BI dashboards used to interrogate a range of internal and external datasets.
• Utilise industry standard programs and programming languages (e.g., Alteryx, Microsoft Power BI, DAX, SQL, Python, R, Microsoft Excel, etc.) to analyse complex datasets and create clear and concise analyses, reports, presentations, dashboards and data visualisations to communicate insights and recommendations to a range of stakeholders, including senior management.
• Identify, obtain and analyse large datasets from various internal and external sources that can be leveraged to provide actionable insights (e.g., Tribal SITS student record system, HESA, UCAS).
• Work in collaboration with Planning and IT teams to manage and maintain admissions data stored in the data warehouse.
• Contribute to the development of market-informed strategies and initiatives that enhance the University’s competitive advantage.
• Support the wider team in ensuring the university’s course portfolio meets the needs and expectations of potential future students.