Market Strategy & Planning Manager - FTC

at  General Mills

:
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Job Description:

Lead the commercial strategy and planning for our brands and develop insight-led Revenue Management initiatives that deliver profitable growth. Own the governance of commercial performance through the business planning cycle and drive agility on the brand plan needed to ensure we meet our KPI’s.
You will be the commercial leader within our UK Cross-Functional brand leadership team of one of our core Global platforms (World Foods, Ice Cream or Snacks), reposnible for producing commercial guidance for our brands on the Five Revenue Management Levers: Price, Promotion Strategy, PPA, Mix and Terms that enable delivery of annual business targets and longer term profitable growth.
Construction and guardianship of annual business plan customer targets that represents key strategic choices in customers, channels, platforms and activation to deliver the brand targets, while overseeing governance of market pricing, promotion strategies and Trade spend of the sales team.
Build our monthly commercial performance and forecast summary and guide the Sales team on forecast implications within the PEAK process. Leverage consumer, shopper and category insights to ensure SRM plans are integrated into Brand Plans, which will help with driving connection between key functions: Sales, Marketing, Finance and Supply Chain.