marketing acquisition Specialist

at  CGI

This role involves managing various marketing channels to generate website traffic. The Marketing Acquisition Specialist is responsible for devising acquisition strategies, primarily focusing on online channels such as SEO, SEA, affiliation, and retargeting, but occasionally also offline channels like print and media advertising

YOUR FUTURE DUTIES AND RESPONSIBILITIES

Building and Executing Outbound Marketing Campaigns:
As a Marketing Acquisition Specialist, you’ll create and manage end-to-end outbound marketing campaigns. These campaigns aim to attract potential customers and drive traffic to your organization’s website.
Optimizing Customer Acquisition Campaigns:
You’ll optimize customer acquisition campaigns across various channels, including social media, paid search (SEO), email marketing, and more. The goal is to improve the return on investment (ROI) by refining targeting, messaging, and performance metrics.
Identifying Optimization Opportunities:
Continuously analyze campaign performance data to identify areas for improvement. This could involve adjusting ad spend, refining audience targeting, or experimenting with different creatives.
Testing and Experimentation:
As part of best practices, you’ll test and experiment with new customer acquisition approaches. This helps you discover what works best for your specific audience and industry.
Competitive Intelligence:
Stay informed about market trends and competitor strategies. Adapt your acquisition strategies based on this information.
Database Management and Data Cleanliness:
Handle database imports for events and acquire lists from list service firms. Ensure data is properly formatted and clean.
Online Brand Reputation Enhancement:
Improve your organization’s online brand image by managing reviews on platforms like Google and mobile applications.
Email Model Development and Optimization:
Contribute to the development and optimization of email marketing models. This includes crafting effective email content and improving open rates and click-through rates.
Channel Selection:
Identify advertising channels that primarily target Canadian SMEs (small and medium-sized enterprises), especially entrepreneurs and finance or HR managers.
Other Assigned Tasks:
Be prepared for additional responsibilities as needed.

REQUIRED QUALIFICATIONS TO BE SUCCESSFUL IN THIS ROLE

Certainly! Here’s the translation of the provided text to English:

• Hold a university degree in business, marketing, graphic design, or any related field.
• Minimum 3 to 5 years of relevant experience in brand marketing; agency experience is an asset.
• Very good knowledge of Microsoft Office suite programs.
• Familiarity with Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics.
• Excellent writing skills in French and English.
• Experience in a business-to-business (B2B) model (an asset).
• Experience in building and executing marketing campaigns.
• Experience with marketing automation platforms.
• Attention to detail with effective time management and planning skills.
• Ability to work independently and manage multiple projects simultaneously.
• Good verbal and written communication skills, in both French and English