Marketing Activation Manager Europe (12 months FTC/Hybrid)

at  Britvic

At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We’re constantly refreshing and reimagining our business, ensuring it’s innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow. We’ve been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.

• Act as the brand owner for the territory, defining and evaluating the ‘GPA Brands’ marketing activation plan, operating as a consultant and marketing expert to the Distributor, Sales team, and Brand Ambassadors.
• Ensure ‘best in class’ standardized marketing and sales tools and libraries are developed and up-to-date, including the ‘Annual BTI Roadmap’, selling documents, and others.
• Build relationships with distributors in relevant markets and ensure the Joint Business Plan (JBP) can be executed by providing the right input.
• Participate in the long-term 3-year Strategic Plan and the Annual Operating Plan (AOP) for the GPA Brands.
• Support the team with new products, registrations, SKU set-up, and ensure progress to the BTI Activity Exec forum.
• Engage with global brand teams and the wider marketing community to stay updated on brand developments and best practices, as well as provide input to the global team.
• Manage A&P for the allocated region.
• Engage with other functions as needed: Insights, eCommerce, Logistics, Production, etc.