Marketing Analyst

at  Betway Group

On average it takes 5 minutes to apply for this role.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..
Job title: Marketing Analyst
Reporting to: Head of Marketing Effectiveness
Department: Analytics & Data
Team: Marketing Effectiveness
Join our dynamic Data & Analytics department at Betway and be at the forefront of revolutionizing the world of online betting and gaming!
We are seeking a highly skilled and experienced Senior Marketing Analyst to join our team. The ideal candidate will have a strong understanding of marketing analytics, a proven track record of success in measuring and analysing marketing performance, and a deep understanding of digital marketing channels.
At Betway, we foster a culture of innovation and continuous improvement. Collaborate with a diverse team of experts, embrace technical challenges, and unleash your creativity. Thrive in an environment that values authenticity, responsibility, and the thrill of pushing boundaries whilst believing everything is possible.
Join Betway today and be part of an extraordinary journey.

Duties include, but not limited to:

• Conduct in-depth analysis of marketing campaigns’ performance, including but not limited to acquisition KPIs, RoAS, conversion rates, and retention metrics
• Generate reports and dashboards that provide insights into campaign and marketing channel performance and communicate findings to key stakeholders
• Design and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.
• Work closely with other marketing team members and country teams to develop and implement marketing strategies.
• Support business in building marketing attribution models and media mix models and to derive insight from those for optimised budget allocations
• Stay up to date on the latest marketing trends, technologies and best practices

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Essential Criteria:

• Proven experience as a Performance Marketing Analyst or similar role
• Experience in Python/PySpark/SQL for data analytics using batch & streaming datasets. Experience using DBT models is an advantage.
• Experienced user of Web Analytics platform (Adobe Analytics and/or GA)
• Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurements
• Excellent communication and presentation skills with the ability to convey complex data findings in a clear and concise manner

Person Specifications:
Our culture is underpinned by core values that are linked to key behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation
Should you not hear from us within 2 weeks, please assume your application has not been successful

• Conduct in-depth analysis of marketing campaigns’ performance, including but not limited to acquisition KPIs, RoAS, conversion rates, and retention metrics
• Generate reports and dashboards that provide insights into campaign and marketing channel performance and communicate findings to key stakeholders
• Design and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.
• Work closely with other marketing team members and country teams to develop and implement marketing strategies.
• Support business in building marketing attribution models and media mix models and to derive insight from those for optimised budget allocations
• Stay up to date on the latest marketing trends, technologies and best practice