Marketing Analyst

at  Fountain Tire

Overview:
We are seeking a talented Marketing Analyst to drive excellence in Fountain Tire’s mechanical business in our South Edmonton Corporate Head Office.
This role will lead the research, coordination, and execution of automotive mechanical programs designed to enhance our approach to labor, parts, fluids, and service packages. They will apply their analytical skills to enhance mechanical category performance, identify improvements, and drive strategic decisions through performance and financial analysis. The successful candidate will be instrumental in driving process improvements and ensuring a superior customer satisfaction for both stores and end users across our network.

DUTIES AND RESPONSIBILITIES:

Administer and maintain mechanical item details in the corporate ERP system: Manage pricing, attributes, features, benefits, service packages, and taxes. Oversee related functions in ERP systems, including the digital vehicle inspection platform and Integrated Service Estimator (ISE).
Analyze financial and performance metrics: Evaluate the mechanical category’s financial performance, including sales, margins, variance analysis, forecasts, and budget achievements. Assess store performance against productivity benchmarks and recommend improvements based on these insights.
Develop and manage promotions and competitive strategies: Create and oversee mechanical promotions, analyzing ROI and effectiveness while managing the annual promotional plan. Conduct competitive analysis and benchmarking to guide store recommendations and maintain historical data.
Create and implement an effective communications plan: Ensure timely and accurate dissemination of category information to store associates and the Operations team. Administer communication channels related to the mechanical category, including the corporate website and advertising.
Document and oversee vendor relations: Communicate vendor programs, product offerings, pricing, and incentives. Hold vendors accountable for product performance and price competitiveness, ensuring alignment with company standards.
Support the Sales Team with service-related materials: Assist with quotes, proposals, and sales materials concerning service programs and pricing for fleet solicitation, enhancing the team’s ability to secure and manage accounts effectively.

At Fountain Tire, we’re committed to supporting our Associates’ well-being and financial future. Our comprehensive benefits include Health, Dental, and Vision care, along with Life Insurance and Short/Long Term Disability Programs. We also offer a competitive RRSP Matching Program, helping you plan for a secure and successful retirement. Together, these benefits reflect our core purpose: helping people get there – safely, sustainably, and successfully.

• Competitive salary: $70,000 - $75,000 per year
• A Short-Term Incentive Program with a target incentive of 10% to recognize your contributions to the organization
• Policies and programs that support a balanced lifestyle such as a hybrid work environment (minimum 4 days in office) and an easy commute to our office located close to the Calgary Trail and Southside Anthony Henday
• Discounts for you and your family on tires, parts and services at all Fountain Tire location