Marketing Analyst

at  G2A

G2A.COM is the world’s largest marketplace for digital entertainment. On our platform, over 30 million people from 180 countries have already purchased more than 100 million digital items. Why? Sellers from all over the world present a rich offering of over 75,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.
What else sets us apart? G2A.COM is a place co-created by a team of 400 exceptional experts representing 12 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have offices in Warsaw and Krakow. The company’s main headquarters are in Hong Kong, with the central office in Amsterdam.
We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2023 over 180 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI), augmented reality (AR), and specialized cybersecurity solutions.
We regularly check job satisfaction. According to the latest survey, as many as 88% of us are satisfied with work-life balance, 93% appreciate teamwork, and 83% value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be.
By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience-based insights are also considered a significant asset. We invite you to join us on the journey of co-creating Gate2Adventure – the gateway to the world of digital entertainment.
We’re waiting for you!
Join our team as a Marketing Analyst and get a chance to develop your talents in a supportive environment where your skills will be appreciated. Play a key role in optimizing campaigns across many channels, such as SEM, social media, and mailing.
You will have a real influence on the marketing and product strategies, as well as on adjusting the offer to market needs through identifying trends and anomalies and implementing innovative solutions. We will value your input into adjusting our offer to market needs by providing valuable data regarding the preferences of our marketplace’s users and the effectiveness of undertaken actions.
Working for G2A is a perfect opportunity to become a part of a well-coordinated team whose members inspire each other to strive for higher results. We bet on fostering a cooperative and inclusive work culture. We understand the importance of work-life balance, which is why we offer the option of working in the hybrid model.

YOU’RE A PERFECT MATCH FOR THE ROLE, IF:

• You have at least 3 years of experience in marketing analysis
• You’re experienced in working with advanced analytic tools (e.g. Google Analytics 4, Google Ads, Data Studio, GTM)
• You’re experienced in using cutting-edge metric tools, such as marketing mix modelling and attribution reports
• You perfectly understand marketing metrics for every stage of a marketing funnel, from awareness to conversion, and are skilled in optimizing them based on the KPI
• You’re experienced in configuration and implementation of analytic tools
• You’re fluent in spoken and written English at least at the B2 level
• You can work with and interpret data in order to turn them into conclusions and actions
• You have perfect analytical skills and are detail-oriented
• You can react to issues quickly, and find effective solutions based on the data
• You’re communicative and can present complex information and conclusions clearly both to the team and to non-technical audience
• You’re ready to initiate actions and suggest optimizations on your own, before issues become visible
• You’re skilled at prioritizing tasks and managing multiple parallel projects
• You’re flexible and can adjust to dynamic market conditions and rapidly shifting priorities
• You can find innovative solutions and new methods of campaign optimization

YOUR RESPONSIBILITIES:

• Analyzing and monitoring the effectiveness of marketing campaigns across various channels
• Comparing campaign results to specified KPI; identifying trends and anomalies
• Delivering optimization recommendations based on data analysis
• Cooperating with marketing teams on implementing real-time campaign optimizations
• Using cutting-edge metrics, such as attribution models, experiments, and Marketing Mix Modelling (MMM) in planning and forming a media strategy
• Evaluating the effectiveness of media campaigns and understanding the interactions of various channels
• Analyzing the effectiveness of marketing actions on various platforms, including e-commerce, mobile apps, and loyalty programs, in order to evaluate their influence on engagement, conversion, and retention of our clients
• Preparing detailed reports of campaign results, including key metrics, successes, and areas for improvement
• Creating and managing dashboards providing ongoing visibility of campaign results
• Utilizing analytic tools (Google Analytics, Google Ads, Data Studio, and others) to draw valuable conclusions
• Analyzing the influence of marketing actions on key business metrics of the brand and the market
• Close cooperation with cross-functional teams in order to achieve shared objectives and effective implementation of campaign strategy
• Evaluating the effectiveness of marketing funnel in the context of new client acquisition, increasing brand awareness, engaging users, improving sales, and generating leads