Marketing Analyst

at  Improvado

Improvado is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.
As a rapidly scaling Series A startup that raised $34 million in funding, we’re proud to partner with globally recognized brands such as ASUS, Docker, Activision, H&R Block, and many others. Our diverse team of curious, open, and hard-working individuals is committed to cultivating a fast-paced, agile culture that values personal and professional growth.

SKILL REQUIREMENTS:

• 1-3 years of experience in Business Intelligence, Data Analysis, and Data Visualization.
• Strong understanding of Marketing Analytics and Performance Metrics, with proven ability to analyze marketing behavior.
• Intermediate understanding of marketing channels and their associated terminology/language.
• Basic to intermediate proficiency in SQL and other query languages, with practical experience in data querying.
• Advanced or fluent English

PREFERRED QUALIFICATIONS:

• Familiarity with SaaS platforms for data extraction, transformation, and loading (ETL) processes.
• Experience working with Ad Tech platforms and managing digital marketing campaigns is a plus.

WHAT YOU WILL DO

The Marketing Analyst will collaborate closely with the Head of Marketing Analytics within the Professional Services sector by executing tasks around documentation, auditing, client communication, and leveraging data tools/analytics in order to drive impactful marketing initiatives.

RESPONSIBILITIES:

• Collaborate directly with the Head of Marketing Analytics to understand client requests around data collection, business intelligence solution design, and marketing analytics analysis & visualization.
• Utilize analytical skills to assist in campaign planning and initial data analysis.
• Work with Improvado SaaS tools that drive the ETL processes for our clients
• Bridge the gap between marketing requirements and post-campaign analytics communicating directly with data analysts.
• Analytical mindset with a proactive approach to understanding and questioning campaign requirements.
• Intermediate proficiency level—able to contribute effectively without micro management and open to learning and development.