Marketing Analyst & Insight Manager

at  Octopus Energy Group

What we do. Electric Car Leasing
Why we do it. Greener. Fairer. Future.
We’re helping the masses to join the electric driving revolution and we need your help. We make it totally hassle free to switch to electric driving by giving customers the whole EV package. Car, charging, energy. The lot.

We are looking for a brilliant Marketing Analyst & Insights Manager to help us grow our Electric Vehicle Business. We’re looking for a marketer who will be responsible for:

• Leading the marketing analysis for our marketing function. You will interpret complex data and provide actionable insights to support strategic marketing decisions.
• You will measure the effectiveness of our marketing campaigns by helping build clear metrics that we then robustly review post activity.
• Run our weekly and monthly reporting to keep us on track with our commercial goals.

ABOUT US

The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK.
We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a ‘lease for life’ through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.
Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.
We’re an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs

WHAT YOU’LL DO

• Collaborate with the marketing team to develop data-driven marketing strategies.
• Provide insights on customer behaviour, market trends, and competitive landscape.
• Support the planning and execution of marketing campaigns with analytical input.
• Collect and analyse marketing data from various sources (e.g., web analytics, CRM, social media, sales data).Develop and maintain dashboards and reports to monitor key marketing metrics.
• Interpret data to provide actionable insights and recommendations for marketing strategies based on data-driven insights. Create compelling visualisations and presentations to communicate data-driven insights. You will then present these findings to senior management and stakeholders.
• Prepare regular reports to track the performance of marketing initiatives.
• Conduct A/B testing and other experiments to optimise marketing efforts.
• Analyse the effectiveness of marketing campaigns and initiatives.
• Work closely with the product, commercial, operations and finance teams to align marketing efforts with wider business objectives.
• Ensure data integrity and consistency across various departments.
• Collaborate with external partners and vendors as needed.

We are looking for a brilliant Marketing Analyst & Insights Manager to help us grow our Electric Vehicle Business. We’re looking for a marketer who will be responsible for:

• Leading the marketing analysis for our marketing function. You will interpret complex data and provide actionable insights to support strategic marketing decisions.
• You will measure the effectiveness of our marketing campaigns by helping build clear metrics that we then robustly review post activity.
• Run our weekly and monthly reporting to keep us on track with our commercial goals