Marketing Analyst (multiple openings)

at  carwow

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

THE ROLE

Carwow’s Marketing Team has had incredible success leveraging Marketing Analytics, insights and data; in fact, we have been shortlisted for multiple awards in 2024 for our work in this space. So we are very proud to continue expanding our team! You’ll join a high-performing Marketing & Product Analytics function, specialising in Marketing.
You’ll be an integral part of the Marketing Team, supporting the growth of our channels through actionable insights and data activation. You will use your analytical and measurement skills to inform growth opportunities, ultimately helping the business achieve its ambitious growth targets.
You have an enterprising spirit, a keen eye for commercial purposes, and an eager thirst for self-development - trying out new techniques and approaches when the answer isn’t obvious.

WHAT YOU’LL DO

• Analysing our customer’s user behaviour and our marketing channel performance to generate actionable insights that can drive improvements in marketing growth or efficiency.
• Working very closely with the Marketing team to influence/challenge decisions through data-informed recommendations when analysing marketing channel performance and identifying new opportunities.
• Delivering investigative analysis on performance changes, with commercially minded learnings.
• Measuring the impact of new Marketing initiatives through incrementality testing or quasi-experimentation methods where needed.
• Empowering and educating your Marketing colleagues on our dashboards to drive further self-serve adoption.
• Supporting the wider Analytics and Data science community here at Carwow, with knowledge shares and peer learning.