Marketing Analyst

at  MYGAMES

MY.GAMES is a leading European developer and publisher, driven by a single goal: to create great games that capture the hearts of players worldwide. Our community unites 1+ billion registered players.
Our gaming experiences span genres and platforms, from pocket-sized adventures to epic console quests. We’ve developed or produced games, including War Robots, Hustle Castle, Rush Royale, Left to Survive, Tacticool, Grand Hotel Mania, HAWKED – and many more.
Our international remote team spans the globe, with hubs in the Netherlands, Cyprus, Armenia, UAE, Serbia, and Georgia.
Be part of the team behind War Robots, a leading mobile mech shooter game. Almost 10 years in operation, War Robots has achieved over $750 million in revenue, boasts more than 250 million registered players worldwide and regularly tops the App Store and Google Play ratings. Your expertise will contribute to the ongoing success and development of one of MY.GAMES’ flagship titles, which continues to captivate a global audience with innovative gaming experiences.

• Work closely with marketing team on monitoring, hypothesis generation and validation, constantly exploring new opportunities to improve marketing performance through data-driven solutions
• Design and validate hypotheses of various complexity: from attribution settings adjustments to user-level prediction optimization
• Collaborate with DE and BI teams on developing and improving data pipelines and analytical tools
• Develop and enhance evaluation approaches for different traffic types (UA, “brandformance”, Influencers) and measurement limitations (iOS14.5+, Android Privacy Sandbox)
• Enhance automated reporting for marketing efficiency
• Develop and refine LTV prediction models
• Improve automated media buying processes