Marketing Analytics Manager

at  Thermo Fisher Scientific

JOB DESCRIPTION

We are seeking a highly motivated and analytically skilled Manager of Marketing Analytics to join our team. The successful candidate will be responsible for collecting, analyzing, and leveraging data to drive insights and improve performance. The ideal candidate will have experience with the Adobe Experience Platform, Adobe Target, and Adobe Analytics combined with a deep understanding of marketing channels, data integration, reporting, and insight generation.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• Demonstrated experience and expertise in marketing analytics
• Working experience with Adobe Experience Platform, Adobe Target and Analytics
• Deeper knowledge of Marketing Channels from tagging to reporting
• Experience using data and analytics too- sets such as Microsoft Power BI, Alteryx, Cognos, Python, Databricks, and/ or similar.
• Strong analytical skills and ability to work with large datasets
• Adobe Customer Journey Analytics experience is a plus
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, dynamic environment
• Strong understanding of analytics frameworks and project management

• Analyze and optimize marketing channels to drive growth and improve return on Marketing investments
• Partner with the Onsite Marketing and Product Management team(s) to develop measurements in Adobe Target/Analytics and develop a bridge for current attribution methodologies
• Drive and implement standard attribution methodologies highlighting complete marketing contribution with clear factoring of profile intelligence, tagging impact (cookie and consent) considering on-line, and offline behaviors.
• Be the analytics Subject Matter Expert for Adobe Marketing Technologies including but not limited to Experience Platform, Target, and Analytics
• Develop and maintain multi-level dashboards and reports measuring complete marketing performance, generate insights addressing the needs of audiences, and communicate at different levels of the organization
• Assist in developing performance deep dives business reviews and resulting in root cause analysis and counter-measures.
• Collaborate with cross-functional teams to drive marketing initiatives
• Stay up-to-date with industry trends and best-in-class methodologies.