Marketing Analytics Manager

at  West Shore Home

We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
As our nationwide growth accelerates, our Marketing team at our Corporate HQ in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home® by developing, tracking, and optimizing the marketing strategy for each branch in your region.
As a Regional Marketing Manager at West Shore Home®, you will contribute to this mission by developing strategic budget and growth plans for the branches that you oversee. You will report directly to our Director of Marketing Planning & Analytics and work closely with our Digital, Creative, and Media teams, as well as our Inside Sales Team.
Why Work at West Shore Home?
We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2024 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
What You’ll Contribute

• Develop a monthly and quarterly budget for each branch in your assigned region utilizing historical data to achieve target leads
• Track the daily performance of each office within the region to identify opportunities for improvement
• Communicate the marketing plan to General Managers and Sales Managers within the assigned region
• Collaborate with the marketing team to develop new advertising campaigns and optimize existing campaigns
• Conduct analysis on advertising campaigns and branch performance to grow the business
  What It Takes to Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:

• Bachelor’s degree
• Minimum of 4 years in a marketing or business analytics role
• Proven experience in B2C marketing or advertising
• Ability to adapt to the Marketing ecosystem at West Shore Home
• Strong communication skills
• Experience conducting detailed analysis to drive business growth
• Critical thinking ability and a desire to get better every single day

We Invest in YOU
We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.