Marketing Analytics Principal

at  Farfetch

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers. We’re a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

EQUAL OPPORTUNITIES STATEMENT

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• FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
  
  We are seeking a highly skilled Marketing Analytics Principal to join our dynamic team at Farfetch, reporting to our VP Growth Marketing

THE ROLE

We are seeking a highly skilled Marketing Analytics Principal to join our dynamic team at Farfetch, reporting to our VP Growth Marketing. You will be responsible for leading the organization’s efforts to understand the true value of our entire paid marketing investment, leverage data to drive insights, improve decision-making, ensure governance of data and drive business decisions and strategies. You thrive in solving complex problems in an entrepreneurial, fast-paced environment, balancing tactical needs whilst driving strategically for a long-term solution.

WHAT YOU’LL DO

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• Define and execute the overarching strategy for marketing attribution and incrementality measurement, aligning with business goals.

• Lead the adoption of advanced attribution models and incremental testing frameworks
• Develop scalable methodologies for causal inference, lift studies, and experimental design to measure true marketing impact (Performance Marketing, CRM and Organic Channels)
• Provide technical expertise, guidance, roadmaps, workflow process management and prioritization to our data Analytics Team
• Manage multiple projects and stakeholders within the marketing, data science and analytics teams delivering quick, agile progress and recommending priorities
• Stay ahead of industry trends in attribution, incrementality testing, and emerging technologies
• Represent the company at industry conferences, sharing thought leadership and insights