Marketing Analytics Specialist

at  Robert Half

Marketing Analytics Specialist - Contract to Hire - 40hrs/week - Hybrid in DFW
We are seeking a Marketing Analytics Specialist to join the team at our higher education client. This is a unique opportunity as they are introducing this role for the first time. The ideal candidate will be responsible for analyzing data, discovering insights, creating hypotheses, and developing dashboards to provide higher-level views. This role will be critical in driving the success of our marketing strategies through data-driven decisions.

QUALIFICATIONS:

Proven experience in reviewing and synthesizing third-party data.
Expertise in analyzing digital media and creating insightful dashboards.
Proficiency in data visualization tools and techniques.

REQUIREMENTS:

Experience with Google Analytics and Meta Analytics is a MUST.
Advanced skills in Excel, including Macros.
SQL knowledge is a plus.
Strong analytical and problem-solving abilities.
Excellent communication and presentation skills.
Innovation starts with people. ®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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Review and synthesize third-party data.
Analyze digital media across various platforms.
Develop and analyze dashboards to provide insights.
Utilize tools such as Google Analytics, Meta Analytics, Excel Macros, and SQL.
Marketing Analytics Specialist - Contract to Hire - 40hrs/week - Hybrid in DFW