Marketing and Commercial Officer

at  Verto

ABOUT VERTO

We are a financial technology company, providing innovative lending solutions to clients. Our mission is to streamline the lending process while delivering exceptional customer support.

We offer:

• Opportunities for career growth and professional development
• A collaborative, fast-paced work environment in the financial technology space
• Exposure to other businesses and an entrepreneurial environment

SUMMARY

We’re looking for a Marketing and Commercial Officer to initiate and maintain marketing campaigns in the buy now, pay later (BNPL) financial market, with a focus on dentist practitioners.

Your responsibilities will include, but will not be limited to:

• Securing meetings with high-potential BNPL merchant partners in the healthcare/dental sector
• Establishing trust and credibility by crafting compelling outreach sequences (e.g., email, LinkedIn) and enabling business development with branded materials.
• Assigning associates to visit dental clinics, collect insights, and build personal relationships with front-office staff and dentists.
• Incorporating photo documentation of in-clinic materials and observing pain points that can shape marketing and sales strategies.
• Maintaining relationships with “referral champions” and merchant partners, ensuring their continued engagement with Verto
• Running brand awareness campaigns by engaging in dental conferences and forums, pursuing features in dental journals and blogs, and sponsoring webinars on financial strategies for dental offices
• Streamlining Verto’s web presence with cohesive branding, and a unified landing page with Verto’s simplified offering
• Managing Verto’s paid advertising campaigns on social media and Google

REQUIRED SKILLS, KNOWLEDGE OR EXPERIENCE

• A bachelor’s degree in marketing, business management, finance, information technology, or a related field
• Three to five (3-5) years of B2B marketing and account management experience in healthcare or finance
• Experience in copywriting and content creation
• Experience using design tools (Adobe Illustrator, Photoshop, etc.)
• A great track record of running targeted campaigns
• Proficiency in CRM management (HubSpot, Salesforce a plus).
• Proficiency in omnichannel engagement automations (Braze a plus)
• Proficiency in LinkedIn, Google, Facebook paid advertisement campaigns
• Exposure to referral marketing and relationship-driven strategies is a plus

• Securing meetings with high-potential BNPL merchant partners in the healthcare/dental sector
• Establishing trust and credibility by crafting compelling outreach sequences (e.g., email, LinkedIn) and enabling business development with branded materials.
• Assigning associates to visit dental clinics, collect insights, and build personal relationships with front-office staff and dentists.
• Incorporating photo documentation of in-clinic materials and observing pain points that can shape marketing and sales strategies.
• Maintaining relationships with “referral champions” and merchant partners, ensuring their continued engagement with Verto
• Running brand awareness campaigns by engaging in dental conferences and forums, pursuing features in dental journals and blogs, and sponsoring webinars on financial strategies for dental offices
• Streamlining Verto’s web presence with cohesive branding, and a unified landing page with Verto’s simplified offering
• Managing Verto’s paid advertising campaigns on social media and Googl