Marketing and Communication Specialist - Calgary, AB

at  Magnum Cementing Services

Calgary, AB, Canada Req #2800
Thursday, January 30, 2025
Founded in 2008, Magnum Services quickly became an established well cementing service company with a broad operational footprint in North America. Through those roots, Magnum continues to develop and diversify to offer our customers a unique blend of technical expertise with a history of project execution excellence. We are competent in providing primary and remedial (P&A) oilfield cementing services, downhole isolation technologies, soil stabilization and fluid services. Many of these services can be applied across various industries, such as oil & gas, agriculture, construction, roads and infrastructure, laydown yards, and retention ponds. By applying technical expertise, synergy, efficiency, and the highest quality standards in everything that we do, Magnum separates ourselves from our competitors in all the services that we offer.
Under the direction of the Director of Human Resources, the Marketing and Communication Specialist is responsible for developing and executing marketing initiatives that align with the organization’s strategic goals. This role involves designing, managing, and measuring marketing campaigns while ensuring consistent company messaging across all channels. The ideal candidate will be proactive and possess the strategic acumen to enhance the company’s visibility, engage target audiences, and support business growth.
This role acts as a steward of information relating to Magnum’s internal and external documentation, marketing materials, bid templates, proposals, and ongoing work, ensuring accuracy, timeliness, and completeness of all information being managed.
Job Responsibilities
Strategic Planning
Develop and implement a comprehensive marketing and communications plan that supports business goals and enhances company awareness.
Identify new trends, technologies, and innovative strategies to drive growth and engagement,
Use market research and data analytics to inform decision making and campaign optimization.
Sales and Marketing
Work closely with the Sales Coordinator and Marketing team on approved documentation available for external use (brochures, website content, sales documents, etc.) to ensure Magnum’s vision is upheld at all times.
Create compelling, audience-centric content for various channels including web, email, social media and print.
Lead the design, implementation, and management of marketing campaigns from concept to completion.
Collaborate with the internal marketing stakeholders to accurately and regularly maintain social media accounts.
Communicate effectively with employees to maintain the company’s reputation for quality and commitment to service.
Stay ahead of digital marketing trends and implement innovative tactics to enhance the company’s online presence.
Monitor, measure and report on the performance of digital marketing efforts using analytics tools to optimize engagement and conversion.
Internal Communications
Collaborate with internal teams to ensure alignment between external and internal communications.
Develop and manage internal communication strategies to keep employees informed, engaged and aligned with company goals.
General
Participate in training and development activities.
Other related duties as required.
Qualifications, Knowledge, Skills, and Abilities

Please refer the Job description for details