Marketing and Communications Coordinator

at  Hackergal

Job Type: 1-Year Contract, Full-time
Hybrid - Home based and Office Based (Yonge and Dundas in Toronto)
The Marketing and Communications Coordinator will collaborate closely with Hackergal’s Marketing Manager to elevate the brand and increase awareness and participation in national programs. This role involves coordinating and executing the digital marketing strategy, with a particular focus on building and fostering engagement across Hackergal’s online platforms.
If you are passionate about changing the technology landscape in Canada and encouraging more girls and gender diverse learners to pursue a future in STEAM, Hackergal would be a great fit for you!

• Design, plan, and implement digital marketing campaigns and communications across all of Hackergal’s social media accounts.
• Take the lead on growing Hackergal’s social media presence by pitching and creating content, with an emphasis on TikTok, Instagram, and X.
• Plan and execute the delivery and content for email marketing campaigns such as newsletters and program promotion.
• Develop cross-promotional online initiatives to deliver high-impact marketing and communication for Hackergal’s educational programs and partner relations.
• Generate awareness and interest in Hackergal’s programs, special projects, and/or events through innovative marketing strategies.
• Support outreach efforts to engage key stakeholders in the ed-tech industry and ensure that marketing campaigns reach and resonate with all target audiences
• Measure the impact and effectiveness of campaigns through analytics, insights and reporting tools across all social media channels.
• Support copywriting for the blog, website and other communication projects.
• Organize and execute cross-promotional marketing projects by coordinating tasks between teams, ensuring deadlines are met, and helping to track the progress and effectiveness of each initiative.
• Implement leadership directives, incorporating feedback to improve future project and campaign outcomes
• Coordinate PR and media coverage, drafting key messages and managing logistics, including monitoring media outlets, compiling reports and analyzing the reach and impact.
• Ensure all marketing content consistently aligns with brand guidelines, processes, and standards
• Assist in creating and curating marketing content that reflects the organization’s equity, diversity, and inclusion values, ensuring all materials promote inclusive messaging and represent diverse perspectives.
• Other duties as assigned.