Marketing and Communications Executive (hybrid)

at  Broadplace Advertising Ltd

ABOUT BROADPLACE

Broadplace has been established for more than 20 years as a highly successful and multi-award winning digital performance marketing agency. We are an officially recognised Google Partner, Facebook Partner and Microsoft Elite Channel Partner agency. Broadplace’s award-winning combination of digital capabilities, talent, technology and industry partnerships help the team to deliver fully integrated strategies to clients across many verticals, including: travel, education, automotive, insurance and retail/e-Commerce.
Our mission is to deliver success for everyone connected to Broadplace; Partners, Employees & Community. Our culture is one that cares, nurtures expertise, is fun, inclusive and rewarding for all.
Our mission, culture and decisions are driven by our core values of: Accountability, Positivity, 110%, Caring, Autonomy and Expertise - which allows everyone to feel accountable and empowered to achieve their full potential.

REQUIREMENTS

• Proven experience in a Marketing and Communications Executive role, preferably in a B2B setting
• Excellent written and verbal English with impeccable spelling and grammar
• Ability to produce creative and informative content that supports business goals
• Proven experience in managing successful business social media accounts (Facebook, LinkedIn, X, TikTok)
• Demonstrable experience managing successful paid social strategies
• Strong presentation skills with the ability to communicate effectively at Board level
• Strong collaborative skills, able to work closely with the in-house sales and marketing teams
• Familiarity with CRMs (e.g. HubSpot) and lead generation processes
• Proficiency in Excel and Google Analytics
• Good understanding of SEO principles and how content can contribute to optimisation
• Excellent organisation and time management skills
• Commitment to maintaining consistency across the company’s branding and marketing channels
• Commercial mindset with a clear understanding of how marketing efforts impact wider business goals

Desirable skills:

• Knowledge or experience in PPC and SEO
• Experience with lead generation strategies
• HubSpot CRM experience
• Experience in Influencer Marketing

Key Behaviours:

• A strong team player with energy, enthusiasm, and a collaborative mindset
• Self-starter with a positive, results-driven outlook
• Creative and analytical thinking, able to set and analyse KPIs for social and content projects
• Passionate about social media, always seeking new ways to drive engagement
• Detail-oriented with a strong sense of persistence, always willing to go the extra mile to ensure successful outcomes
• Able to meet tight deadlines and remain calm under pressure
• Innovative, with a practical approach to problem-solving and a commitment to quality

The Marketing and Communications Executive will take ownership of the marketing, communications and PR functions for Broadplace. This is a dynamic role that involves managing social media channels, creating and distributing high-quality digital content, and contributing to the lead generation process. The ideal candidate is a seasoned Marketing Executive, who is ready to take on a bigger role with ownership of the Marketing, Communication and PR activities to elevate the agency’s brand presence.
Role responsibilities

Day-to-day tasks:

• Create and distribute engaging digital content, including blogs and social media posts
• Manage and grow Broadplace’s social media presence across various platforms
• Track and report on KPIs, including website traffic, engagement and social performance using Google Analytics
• Oversee the company CRM, reporting on lead generation
• Manage email marketing campaigns to ensure timely and relevant communication with target audiences

Ongoing responsibilities:

• Take full ownership of the company website, ensuring content is up to date and optimised
• Identify award opportunities and submit entries on behalf of Broadplace
• Lead PR initiatives to promote the brand and enhance its visibility
• Plan and execute company events and networking activities
• Oversee the creation of company collateral, blogs, case studies, and regular newsletters
• Manage community engagement across digital platforms and maintain Broadplace’s presence on external profiles
• Regular newsletter creation
• Coordinate welcome packs and merchandise distribution
• Manage data within HubSpot for lead generation and tracking
• Manage video content production to support marketing goals

KPIs:

• Increase traffic and engagement for blog and digital content
• Boost social media traffic and engagement metrics
• Generate detailed traffic and lead reports via Google Analytics
• Track and report the number of leads created within the CRM
• Measure success in PR (e.g. event participation, shortlists, leads generated)