Marketing and Communications Manager

at  CI The Manufacturing Career HUB

Overview:
Join our team at the Council of Industry, a not-for-profit member-based employer association representing over 125 manufacturers in the Hudson Valley. We are seeking a dynamic and creative Marketing and Communications Manager to develop and execute comprehensive marketing strategies, enhance outreach, and engage our members. Together with our team and our Board of Directors, you will create and manage content for digital platforms, including newsletters, social media, websites, our podcast (Manufacturing Matters with the Council of Industry), and other media such as our magazine (HV MFG), press releases, and collateral flyers, ensuring consistency with our goals and values. This role is perfect for a curious, well-rounded individual who thrives in a small, collaborative team and is passionate about making a meaningful impact.
Salary Range - Dependent on Experience
$38,500 - $45,500
Monday - Friday 8:30-4:30
Occasional travel withing the Hudson Valley
PTO, Schedule Flexibility, 403(b)
Why Join Us:

Opportunity for Advancement:

• We believe in nurturing talent and providing opportunities for growth. You’ll have access to professional development and career advancement opportunities, collaboration with other marketing professionals, and support in learning new skills and techniques.

Positive Environment:

• Our small nonprofit organization fosters a collaborative and supportive environment where motivated, creative individuals can thrive. Join us to do meaningful work that connects you with industry experts, business owners, college faculty and staff, K-12 teachers and administrators, elected officials, and community organizations. Enjoy the rewards of creating value and making a meaningful impact.

The Council of Industry is the manufacturer’s association for the Hudson Valley. Since 1910, we have supported member success through advocacy, training, and workforce development, contributing to the economic prosperity and quality of life in the region. Our small, agile team is dedicated to addressing the evolving needs of our members, driving value creation, and ensuring the sustainability of high-quality jobs.
For more details, visit Council of Industry.
Responsibilities:

Marketing Campaigns and Content Creation:

• Create and compile compelling and engaging content for newsletters, digital marketing, and social media platforms.
• Schedule, and publish content across various channels, engage with followers and monitor metrics.
• Manage digital marketing tools, including Constant Contact, Association Management System (NOVI AMS) and WordPress, to execute campaigns and manage subscriber lists.
• Utilize SEO and SEM strategies to increase online visibility and engagement.

Membership Engagement:

• Develop strategies to increase membership, enhance member value, and improve member retention.
• Plan and execute member-focused events and initiatives.
• Collect and analyze member feedback to inform future strategies.
• Coordinate with external vendors to support marketing initiatives, including website enhancements and digital marketing campaigns.
• Collaborate with writers, designers, and other contributors to produce high-quality articles and visuals for each edition of HV MFG, including managing advertising content and relationships.

Qualifications:

Qualifications:

• Bachelor’s degree in marketing, communications, public relations, or a related field.
• 3+ years of experience in marketing and communications.
• Proficiency in digital marketing tools and platforms, including Constant Contact, social media management tools, and content management systems.
• Strong writing, editing, and proofreading skills.
• Excellent organizational and project management abilities.
• Ability to work independently and as part of a team.
• Strong analytical skills and ability to use data to drive decision-making.

Preferred Qualifications:

• Experience in graphic design and familiarity with design tools (e.g., Adobe Creative Suite).
• Knowledge of SEO, SEM, and Google Analytics.
• Experience in membership based organization.
• Experience with event planning and promoting.

Application Process:
Interested candidates should submit the following:
1. A cover letter explaining your interest in the position and how your skills and experience align with the job requirements.
2. A resume detailing your relevant work experience.
3. Samples of your work or school projects that demonstrate your capabilities in marketing and communications (e.g., marketing campaigns, social media content, newsletters, etc.).
Why Join Us:

Opportunity for Advancement:

• We believe in nurturing talent and providing opportunities for growth. You’ll have access to professional development and career advancement opportunities, collaboration with other marketing professionals, and support in learning new skills and techniques.

Positive Environment:

• Our small nonprofit organization fosters a collaborative and supportive environment where motivated, creative individuals can thrive. Join us to do meaningful work that connects you with industry experts, business owners, college faculty and staff, K-12 teachers and administrators, elected officials, and community organizations. Enjoy the rewards of creating value and making a meaningful impact.

Company Website:
The Council of Industry is the manufacturer’s association for the Hudson Valley. Since 1910, we have supported member success through advocacy, training, and workforce development, contributing to the economic prosperity and quality of life in the region. Our small, agile team is dedicated to addressing the evolving needs of our members, driving value creation, and ensuring the sustainability of high-quality jobs.
For more details, visit Council of Industry

Please refer the Job description for details