Marketing and Communications Officer

at  Petersfield Museum and Art Gallery

JOB TITLE: MARKETING AND COMMUNICATIONS OFFICER

Reports to: Museum Director
Salary: £27,000 per annum
Contract: Full time position, permanent contract
Hours: 37.5 hours per week, across a five-day working week, including regular Saturdays. Some evening hours may be required to fulfil the requirements of the post; overtime is not normally paid, but time off in lieu is offered.
Holidays: 25 days per year, plus statutory Bank Holidays

JOB PURPOSE

To lead on the delivery of Petersfield Museum and Art Gallery’s marketing, communication and media strategies, in order to drive forward participation and income levels, increase media coverage and enhance the Museum’s brand and reputation.
To develop our audiences and drive engagement levels including with those who are hard to reach, and to communicate our aim of the Museum and Art Gallery being a thriving regional centre for heritage and culture.
To manage the day-to-day operation of the marketing communications function, its resources, campaigns and creative work, ensuring it integrates across a wide range of Museum and Art Gallery activities and outcomes.

OTHER DUTIES

To act as Duty Manager for Petersfield Museum and Art Gallery.
To work closely with the Museum and Art Gallery’s team of volunteers.
To undertake any additional duties as may be reasonably required.
To undertake relevant and/or necessary training.
This job description outlines the principal responsibilities and duties of the post holder. It is not meant to be, nor is it, an exhaustive list of specific responsibilities and duties. The post holder is expected to undertake any other duties which could reasonably be expected as being within the remit of the position of Marketing and Communications Officer and which arises out of changes to legislation, regulations, orders, rules and working practices, methods and procedures and reviews, as directed from time to time.

THESE SKILLS/EXPERIENCES ARE HIGHLY DESIRABLE FOR THE ROLE:

Experience of delivering marketing and communications strategies for organisations, preferably in the heritage, arts and cultural sectors.
A good understanding of the key role high quality marketing activity plays in the successful operation of a heritage attraction.
Experience and understanding of social media platforms (Facebook, Instagram, Blue Sky, YouTube, TikTok, LinkedIn, Hootsuite) and e-marketing tools (Mailchimp).
Experience of Microsoft Office 365 suite and design software (Adobe, Canva).
Strong interpersonal skills, combined with enthusiasm and energy.
Excellent communication skills.
Ability to work to tight deadlines and to manage a busy and varied workload.
Excellent organisational skills and meticulous attention to detail.
Able to work on own initiative, as well as part of a small, hard-working team.
Flexible attitude to helping colleagues and willingness to have a hands-on approach.

THESE SKILLS/EXPERIENCE WOULD ALSO BE BENEFICIAL FOR THE ROLE:

Passionate about museums and what they can achieve, and engaging visitors as to how wonderful and enjoyable heritage, the arts and history can be.
Experience of ticketing systems and/or EPOS software (DigiTickets, SumUp).
Experience of print production, both physical and digital.
Experience of basic video editing
Experience of working with volunteers.
Strong general IT skills.

IF YOU ARE INTERESTED IN THIS POSITION, PLEASE APPLY BY SENDING YOUR CV WITH A COVERING EMAIL, OUTLINING YOUR SUITABILITY FOR THE ROLE AND WHY YOU WOULD LIKE TO WORK AT PETERSFIELD MUSEUM AND ART GALLERY TO:

Dan McWilliam, Museum Director, Petersfield Museum and Art Gallery – business@petersfieldmuseum.co.uk
Closing date: 5:00pm, Monday 27 January 2025
Interviews: Likely to be either Wed 5/Thur 6/Fri 7 February 2025 (final dates & timings to be confirmed)
Please let us know within your covering email if you require any adjustments to the interview process.
Please note: We will not bring forward the closing date for applications, nor close recruitment after reaching a particular number of applications received in advance of the closing date. However, timings of key recruitment milestones after the closing date for applications (such as interview dates and/or start dates) are subject to confirmation.
We aim to let all applicants know the outcome of their application as soon as possible after the closing date, however if you have not heard from us within 4 weeks of the closing date, please assume that your application has been unsuccessful on this occasion.
Petersfield Museum and Art Gallery is committed to being an Equal Opportunities Employer. We are keen that our workforce profile reflects the diversity of our visitors and audiences. Therefore, all jobs at Petersfield Museum and Art Gallery are open to everyone and we encourage applicants from all backgrounds, irrespective of sex, gender identity, race, disability, religion or belief, sexual orientation or age. We welcome all candidates who think they have the required skills and can contribute in this key role.
Job Types: Full-time, Permanent
Pay: £27,000.00 per year

Benefits:

• Casual dress
• Discounted or free food
• Employee discount
• Free flu jabs
• Paid volunteer time
• Sick pay

Schedule:

• 8 hour shift
• Day shift

Work Location: In person
Application deadline: 27/01/2025
Reference ID: PMAG25/1
Expected start date: 03/03/202