Marketing and Digital Manager

at  Rider Levett Bucknall

ABOUT US

Confidence today inspires tomorrow
With a network that covers the globe and a heritage spanning over two centuries, Rider Levett Bucknall is a leading independent organisation in cost management and quantity surveying, project management and advisory services.
Our achievements are renowned: from the early days of pioneering quantity surveying, to landmark projects such as the Sydney Opera House, HSBC Headquarters Building in Hong Kong, the 2012 London Olympic Games and CityCenter in Las Vegas.
We continue this successful legacy with our dedication to the value, quality and sustainability of the built environment. Our innovative thinking, global reach, and flawless execution push the boundaries. Taking ambitious projects from an idea to reality.
RLB has released the 2022 edition of Perspective, a compilation of insights from members of the RLB team around the world.

OVERVIEW OF ROLE:

Digitally and data driven marketing professional responsible for the creation and delivery of high quality and engaging marketing and communications activity, with a focus on digital for RLB UK and Europe. Experienced in both online and offline marketing and communication strategies and tactics including executing lead generation campaigns.

• Work with the Brand and Communications Team to deliver the firm’s brand and communications strategy and associated digital strategy.
• Work with business leaders and sector marketing to develop impactful content to build the RLB brand, and to analyse and attract targeted audiences including potential employees, industry peers and current and future customers.
• Work closely with business leaders to initiate, generate and implement internal communications, ensuring that content is timely, clear and consistent and aligned to core company objectives.
• Develop great relationships with key stakeholders to ensure seamless flow of information and knowledge sharing across the business.

KEY RESPONSIBILITIES:

Internal communications.

• Advise HR and business leads on business strategy communications and implement change initiatives, embedding culture and driving employee engagement.
• Initiate, generate and implement internal communications activity across multiple channels, ensuring that content is timely, clear and consistent, in support of business growth plans.
• Be responsible for RLB’s Internal intranet, introducing new functionality and improving engagement through creative content and reporting on engagement.
• Deliver internal events for specific groups to raise awareness, share knowledge and improve collaboration.

External communications.

• Support the Head of Brand and Communications in the delivery of corporate marketing plans and strategies aligned to business priorities.
• Represent the RLB brand ensuring consistency and compliance with brand guidelines.
• Support a proactive PR programme including digital announcements and promotion of key corporate themes.
• Identify and support in the delivery of industry events, awards and sponsorship opportunities to enhance and promote the RLB brand.

Digital communications.

• Demonstrate an ability to work with data, manage metrics and insights; apply marketing technology as appropriate to drive awareness and lead campaigns.
• Have a strong understanding and experience in content marketing, and applicable distribution channels including use of social media to reach and engage business decision-makers.
• Familiar with all digital channels including website management, and use of key platforms e.g. Salesforce Marketing Cloud, Microsoft Dynamics, website CMS.

Management.

• Support the Head of Brand and Communications in the management of the marketing and communications spend by project, demonstrating clear return on investment.
• Support in the upskilling of other marketing and communications professionals, particularly in relation to digital marketing.
• Esure Legal, Compliance, and privacy and security guidelines are followed for all activities.

Person specification:

Success in this position will demonstrate understanding of marketing, communications and digital go-to-market is essential.

• An excellent project manager used to juggling priorities and projects under pressure, able to demonstrate a track record of flexibility and delivery to demanding deadlines.
• Curious and a quick learner who can absorb the relevant knowledge about our business and marketplace to translate business priorities into action.
• Excellent collaboration skills with colleagues at all levels in the business to achieve best outcomes.
• Communicate effectively at all levels, with strong written and verbal communication skills.
• Creatively minded and able to suggest new approaches to meet business objectives in an engaging and compelling way.
• Experience of working with senior leadership and ability to work with sensitive and confidential information.
• A great role model for the firm’s values and beliefs, and a champion for putting our people experience first.